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SMARTCORE INDUCTION SYSTEM™ TECHNOLOGY

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    How does IQOS ILUMA heat the tobacco? 

    The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and TEREA completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

    * “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

How does IQOS ILUMA heat the tobacco? 

The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and TEREA completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.