HEETS Bronze is now a permanent variant!

Thanks to the great success of HEETS Bronze Limited Edition, we have decided that the variant with the most intense taste ever will become a permanent variant, joining the HEETS Amber, Yellow and Turquoise Labels. We have received excellent feedback from our adult IQOS consumers all over Switzerland! Many have shared that they like this variant the most when they tried IQOS for the first time and they have been positively surprised by its sweet but bold flavor. Other adult IQOS consumers have stated that the HEETS Bronze Limited Edition has a “great taste” and that it is “closer than ever to a cigarette taste!” Because of that, the HEETS Bronze Label joins our range of HEETS flavors that offers you a great taste experience.


The HEETS Bronze Label is recognizable by its intense tobacco flavor; a full-bodied blend with pleasant warm, malty notes. The sensation in the mouth is generous and velvety.

You can find the HEETS Bronze Label here:

Discover the HEETS Bronze Label on the IQOS website in our store at the price of CHF 8.00 per pack. You can also benefit from our bundle offer with which you will receive 10 packs for the price of 8. The HEETS Bronze Label is also available in selected Points of Sales. You will be able to find your HEETS Bronze Label in the same stores where you could find the HEETS Bronze Limited Edition before, including all full service stores. Visit our store finder to locate the full service store closest to you.

Buy the HEETS Bronze Label now in our store