* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
HEETS TOBACCO STICKS
Open up a pack of HEETS and you’ll find they’re much shorter compared to cigarettes.
When you light a cigarette, the combination of oxygen and tobacco is what keeps your cigarette lit, burning the tobacco. This provides the energy source needed to extract nicotine and flavor. When smoking a cigarette, you lose most of the tobacco (2/3rds to be exact) through the process of burning.
IQOS HeatControl™Technology uses a heating blade to heat the tobacco inside our specially designed tobacco stick - and this replaces the tobacco that is wasted in a cigarette. So you get the enjoyment of all that real tobacco in your tobacco stick… but without wasting it or creating smoke and ash.