The best of tobacco meets the best of technology.


IQOS is a better choice than cigarettes.
It provides real tobacco taste and satisfaction with no smoke, no ash and no cigarette smoke smell.
IQOS generates a tobacco vapor that contains on average 90% lower levels of harmful chemicals compared to cigarette smoke*.
Based on the scientific evidence so far, switching completely to IQOS is likely to present less risk to your health than continuing to smoke cigarettes.

Important information: IQOS is not risk-free

Learn more about our science


 *Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS vapor compared to those measured in the smoke of 35 cigarette brands available in Switzerland. Reduction calculations exclude nicotine.


For adult consumers use only. 

Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere all salute e provoca dipendenza.