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Real IQOS users* from around the world came together to tell their genuine, inspiring stories with IQOS.

Nobody can tell our story better than our users

Share your IQOS story with the community of IQOS users and inspire other adult smokers to make the switch from cigarettes.
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Beate switched to IQOS in 2019
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Michael switched to IQOS in 2018
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Kunta switched to IQOS in 2016
Share your story

Already 19 millions adult smokers have
switched to IQOS globally**

As you continue exploring everything IQOS has to offer, why not do it together with your adult smoker friends. Help them switch to a better alternative and leave cigarettes behind.
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Ruedi switched to IQOS in 2015
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Doria switched to IQOS in 2017
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Nicole switched to IQOS in 2019

**Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2022.

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*Real adult consumers who were rewarded for their participation in the campaign.

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