Tobacco ash and cigarette smoke are now things of the past.

IQOS is a revolutionary way to enjoy tobacco.

LEARN ABOUT IQOS BENEFITS
Woman relaxing with IQOS device

The best of tobacco meets cutting edge technology.

Experience the breakthrough of HeatControl Technology.

LEARN ABOUT IQOS TECHNOLOGY
IQOS Heat Blade Technology
 

Real flavor.
Remarkable satisfaction.

HEETS are the finest tobacco reimagined for IQOS. Find your favorite flavor.

Make it yours

Customize your IQOS. Pick a color. Pick your combination. Pick a style.
DESIGN YOUR IQOS

Try IQOS for free and discover the benefits.

This offer is only valid if you are an adult smoker resident in Switzerland.

TRY IQOS
Man holding IQOS device