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Your first IQOS?

Starter Kit: NEW IQOS ILUMA i + 3 TEREA packs

Buy it for CHF 55.-
New to IQOS?

Try the NEW IQOS ILUMA i with 3 TEREA packs

Try it for 14 days
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Your journey, your way – now just a tap away.

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Try IQOS
ILUMA i.

Breeze Blue IQOS ILUMA i device
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Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

Garnet Red IQOS ILUMA i PRIME device and its charger

IQOS ILUMA i PRIME

Our most refined and advanced device.

Blue Breeze IQOS ILUMA i device and its charger
New

IQOS ILUMA i

Familiar design.
Enhanced experience.

Blue Breeze IQOS ILUMA i ONE device
New

IQOS ILUMA i ONE

Pocket sized.
All-in-one design.

Compare and buy
Changing your mind could change your world.

This is curiosity. The tiny voice inside you that beckons. The voice that dares you to explore. That guides you to reimagine the things you enjoy, better. Because when curiosity is satisfied, pleasure wins.

Curiosity created it. And mastery perfected it.

IQOS. Forever Curious. Our quest for smoke-free alternatives never ends.

Dark stairs background - Hands holding IQOS device with tobacco stick - with IQOS logo Dark stairs background - Hands holding IQOS device with tobacco stick - with IQOS logo

Try TEREA flavours.

20241001_PMI_BA_Online_ADS_Page_Twilight_Pack_70x310.png
TEREA TWILIGHT PEARL

The full bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds pleasant forest berry notes: Blueberry with menthol.

Buy TEREA TWILIGHT PEARL
20241001_PMI_BA_Online_ADS_Page_Oasis_Pack_70x310.png
TEREA OASIS PEARL

The balanced toasted tobacco blend delivers gentle creamy and nutty aromas. But on a click, cooling flavour adds indulgent tropical fruit notes: passion fruit with menthol.

Buy TEREA OASIS PEARL
IQOS_TEREA_CRAFTED_CENGA_PACK_TOP_SELECTED.png
TEREA CRAFTED CENGA BLEND

Rounded and balanced tobacco complemented by the warm spicy notes of real clove for pleasant sensations.

Buy TEREA CRAFTED CENGA BLEND
IQOS_TEREA_CRAFTED_SAPA_PACK_TOP_SELECTED.png
TEREA CRAFTED SAPA BLEND

Mellow and aromatic tobacco enhanced by the indulgent notes of real star anise for surprising sensations.

Buy TEREA CRAFTED SAPA BLEND
MicrosoftTeams-image.png
TEREA RUBY WAVE 

A mellow and aromatic tobacco blend with crisp menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.

Buy TEREA RUBY WAVE 
20220719_1040_TEREA_Page_Carousel_Abora_Pearl_70x310px_0
TEREA Abora Pearl

The full-bodied, toasted tobacco blend delivers malty aroma. A single click releases additional refreshing apple notes.

Buy TEREA Abora Pearl
20220719_1040_TEREA_Page_Carousel_Amelia_Pearl_70x310px
TEREA Amelia Pearl

The balanced, toasted tobacco blend delivers a light, zesty herbal aroma. A single click releases additional refreshing and exotic notes.

Buy TEREA Amelia Pearl
The Laguna Swift label
TEREA Laguna Swift

A rounded tobacco blend with crisp menthol cooling sensations complimented by rainforest aromas.

Buy TEREA Laguna Swift
TEREA Russet
TEREA Russet

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Buy TEREA Russet
TEREA Bronze
TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze
TEREA Sienna
TEREA Sienna

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna
TEREA Teak
TEREA Teak

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak
TEREA Amber
TEREA Amber

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber
TEREA Yellow
TEREA Yellow

A mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow
TEREA Silver
TEREA Silver

A balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver
TEREA Blue
TEREA Blue

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

Buy TEREA Blue
TEREA Turquoise
TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise
TEREA Mauve Wave
TEREA Mauve Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Mauve Wave
TEREA Willow
TEREA Willow

A tobacco blend with crisp menthol cooling sensations complemented with citrus nuances and aromas of spicy herbs.

Buy TEREA Willow
20220719_1040_TEREA_Page_Carousel_GREEN_70x310px
TEREA Green

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green
IQOS_TEREA_CRAFTED_ANTHEA_PACK_TOP_SELECTED.png
TEREA CRAFTED ANTHEA BLEND

Mellow and aromatic tobacco enriched by the delightful notes of real rosemary, elevated by menthol for gentle cooling sensations.

Buy TEREA CRAFTED ANTHEA BLEND
20241001_PMI_BA_Online_ADS_Page_Twilight_Pack_70x310.png
TEREA TWILIGHT PEARL

The full bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds pleasant forest berry notes: Blueberry with menthol.

Buy TEREA TWILIGHT PEARL
20241001_PMI_BA_Online_ADS_Page_Oasis_Pack_70x310.png
TEREA OASIS PEARL

The balanced toasted tobacco blend delivers gentle creamy and nutty aromas. But on a click, cooling flavour adds indulgent tropical fruit notes: passion fruit with menthol.

Buy TEREA OASIS PEARL
IQOS_TEREA_CRAFTED_CENGA_PACK_TOP_SELECTED.png
TEREA CRAFTED CENGA BLEND

Rounded and balanced tobacco complemented by the warm spicy notes of real clove for pleasant sensations.

Buy TEREA CRAFTED CENGA BLEND
IQOS_TEREA_CRAFTED_SAPA_PACK_TOP_SELECTED.png
TEREA CRAFTED SAPA BLEND

Mellow and aromatic tobacco enhanced by the indulgent notes of real star anise for surprising sensations.

Buy TEREA CRAFTED SAPA BLEND
MicrosoftTeams-image.png
TEREA RUBY WAVE 

A mellow and aromatic tobacco blend with crisp menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.

Buy TEREA RUBY WAVE 
20220719_1040_TEREA_Page_Carousel_Abora_Pearl_70x310px_0
TEREA Abora Pearl

The full-bodied, toasted tobacco blend delivers malty aroma. A single click releases additional refreshing apple notes.

Buy TEREA Abora Pearl
20220719_1040_TEREA_Page_Carousel_Amelia_Pearl_70x310px
TEREA Amelia Pearl

The balanced, toasted tobacco blend delivers a light, zesty herbal aroma. A single click releases additional refreshing and exotic notes.

Buy TEREA Amelia Pearl
The Laguna Swift label
TEREA Laguna Swift

A rounded tobacco blend with crisp menthol cooling sensations complimented by rainforest aromas.

Buy TEREA Laguna Swift
TEREA Russet
TEREA Russet

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Buy TEREA Russet
TEREA Bronze
TEREA Bronze

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze
TEREA Sienna
TEREA Sienna

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna
TEREA Teak
TEREA Teak

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak
TEREA Amber
TEREA Amber

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber
TEREA Yellow
TEREA Yellow

A mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow
TEREA Silver
TEREA Silver

A balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver
TEREA Blue
TEREA Blue

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

Buy TEREA Blue
TEREA Turquoise
TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise
TEREA Mauve Wave
TEREA Mauve Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Mauve Wave
TEREA Willow
TEREA Willow

A tobacco blend with crisp menthol cooling sensations complemented with citrus nuances and aromas of spicy herbs.

Buy TEREA Willow
20220719_1040_TEREA_Page_Carousel_GREEN_70x310px
TEREA Green

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green
IQOS_TEREA_CRAFTED_ANTHEA_PACK_TOP_SELECTED.png
TEREA CRAFTED ANTHEA BLEND

Mellow and aromatic tobacco enriched by the delightful notes of real rosemary, elevated by menthol for gentle cooling sensations.

Buy TEREA CRAFTED ANTHEA BLEND
Shop all TEREA flavours

IQOS ILUMA™ is designed to be used only with SMARTCORE™ sticks. Do not use IQOS ILUMA™ and SMARTCORE™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See Important information.

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IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Visit important information.