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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS a better alternative to smoking cigarettes. 

DISCOVER BENEFITS
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A change in perspective is all it takes.

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As humans, we move forward. And always find a better way. Together, we find amazing every day. 

A change in  perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing. 

DISCOVER YOUR AMAZING
IQOS CHANGES EVERYTHING BRAND_homepage-tile-2-grid-3-global discover IQOS 3 DUO

Better just got better. 

IQOS 3 DUO device in red
IQOS 3 DUO device in red
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Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.

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AN ASSORTMENT DESIGNED FOR YOU

IQOS 3 DUO in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge - it’s as easy as it gets.

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IQOS 2.4 Plus

Classic, intuitive and user-friendly, this device is perfect for all your tobacco moments.

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CURIOUS ABOUT IQOS?

Discover what real users say about their experience.

64 IQOS users submitted their story

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IQOS Community
IQOS Community
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MAKE IT YOURS

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

PERSONALIZE YOUR IQOS
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HEETS

Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.

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IQOS CHANGES EVERYTHING
Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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Designing a smoke-free future.
Designing a smoke-free future.

This product is not risk free and is addictive. This product is intended for adult smokers only.

The sale of tobacco products to persons under the age of 18 is prohibited. The distribution of tobacco products to persons under the age of 18 is prohibited. Offenders are subject to criminal prosecution.

Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere all salute e provoca dipendenza.