English

Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS a better alternative to smoking cigarettes. 

DISCOVER BENEFITS
BRAND_homepage-tile-4-grid-2-global-desktop
BRAND_homepage-tile-4-grid-1-global

A change in perspective is all it takes.

BRAND_homepage-tile-2-grid-1-global-desktop

As humans, we move forward. And always find a better way. Together, we find amazing every day. 

A change in  perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing. 

DISCOVER YOUR AMAZING
IQOS CHANGES EVERYTHING BRAND_homepage-tile-2-grid-3-global discover IQOS 3 DUO

Better just got better. 

IQOS 3 DUO device in red
IQOS 3 DUO device in red
DUO_NewIqos3DuoLogo_Dark

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.

LEARN MORE

AN ASSORTMENT DESIGNED FOR YOU

IQOS 3 DUO in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

COMPARE
DUO_compare-tile-1-multi-packshot

Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge - it’s as easy as it gets.

COMPARE
IQOS 2.4 Plus

Classic, intuitive and user-friendly, this device is perfect for all your tobacco moments.

COMPARE

CURIOUS ABOUT IQOS?

Discover what real users say about their experience.

64 IQOS users submitted their story

LEARN MORE
IQOS Community
IQOS Community
DUO_homepage-tile-7-device-1-global-mobile

MAKE IT YOURS

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

PERSONALIZE YOUR IQOS
2_Homepage_heetsTile_desktop_871x808
2_Homepage_heetsTile_mobile_678x453

HEETS

Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.

LEARN MORE
IQOS CHANGES EVERYTHING

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

LEARN MORE
Designing a smoke-free future.
Designing a smoke-free future.

This product is intended for adult smokers only.

Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere all salute e provoca dipendenza.