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Ready for the next level?

Discover the future

Try IQOS for free.

Buy it afterwards for CHF 30.– cheaper. This special offer only lasts until the 20. October 2021.*

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Discover our 2 newest flavours.

HEETS SILVER and HEETS BLUE

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Try IQOS for free…

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...or buy directly at a special price.

Buy now

New: HEETS Silver and Blue

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IQOS is a better alternative to cigarettes with less smell, no smoke and no ash. We’re distinctive by design, as our products do not burn tobacco.

Discover IQOS

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a smoke-free alternative, or you’ve already made the switch, IQOS is by your side.

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Important information: IQOS is not risk-free. Read more.

IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

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Compare devices

The IQOS 3 DUO compared with its predecessors

IQOS 3 DUO

Elegant. Compact. Fast charging.

IQOS 3 MULTI

The all-in-one

IQOS 2.4 Plus

The first generation of tobacco heaters

Compare the range

IQOS heats tobacco, without burning it. That makes a better alternative to cigarettes with less smell, no smoke and no ash.

See the benefits

Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free.

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Make it yours.

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalise your IQOS

Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.

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Try IQOS for free

IQOS 3 DUO

HEETS Flavours

Make it yours

HEETS

Discover IQOS CLUB

Ready for the next level?

Try IQOS for free.

Discover our 2 newest flavours.

Try IQOS for free…

...or buy directly at a special price.

New: HEETS Silver and Blue

What is IQOS?