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Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS a better alternative to smoking cigarettes.
A change in perspective is all it takes.
As humans, we move forward. And always find a better way. Together, we find amazing every day.
A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.
Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.
AN ASSORTMENT DESIGNED FOR YOU
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge - it’s as easy as it gets.
CURIOUS ABOUT IQOS?
Discover what real users say about their experience.
64 IQOS users submitted their story
MAKE IT YOURS
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
This product is intended for adult smokers only.
Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere all salute e provoca dipendenza.