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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS a better alternative to smoking cigarettes. 

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A change in perspective is all it takes.

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As humans, we move forward. And always find a better way. Together, we find amazing every day. 

A change in  perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing. 

Better just got better. 

IQOS 3 DUO device in red
IQOS 3 DUO device in red
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Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.

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AN ASSORTMENT DESIGNED FOR YOU

IQOS 3 DUO in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge - it’s as easy as it gets.

IQOS 2.4 Plus

Classic, intuitive and user-friendly, this device is perfect for all your tobacco moments.

CURIOUS ABOUT IQOS?

Discover what real users say about their experience.

64 IQOS users submitted their story

IQOS Community
IQOS Community
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MAKE IT YOURS

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

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HEETS

Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.

IQOS CHANGES EVERYTHING

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

Designing a smoke-free future.
Designing a smoke-free future.

This product is intended for adult smokers only.

Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere all salute e provoca dipendenza.