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A change in perspective is all it takes.
As humans, we move forward and always find a better way. Together, we find amazing everyday.
A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is a better alternative to smoking cigarette.
CURIOUS ABOUT IQOS?
Discover what real users say about their experience.
64 IQOS users submitted their story.
Your best IQOS ever.
Tougher, faster, better. Contemporary design, improved functionality, wide range of accessories... Quite literally our best IQOS ever.
The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it's as easy as it gets.
MAKE IT YOURS
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
