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IQOS SCIENCE.

We believe in science. We believe it can change the lifestyle of millions of adult smokers who would otherwise continue to smoke. To this effect, we recruited scientists to work on an important idea: developing less harmful products that adult cigarette smokers can switch to if they don’t quit.

DISCOVER SCIENCE

IQOS Benefits

There's no shortage of reasons to appreciate your IQOS.
IQOS uses real tobacco, free from fire, ash and cigarette smoke smell.
It delivers cigarette-like satisfaction, that's why
IQOS is a better alternative to continued smoking.

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The IQOS family

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.

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Classic, intuitive and user-friendly, this device is perfect for all your tobacco moments.

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HEETS

Our HEETS sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. Because of this, they are the #1 heat-not-burn tobacco product choice in 52 markets.*
Explore the wide range of unique flavor choices that allow you to discover your perfect flavor.

* Based on PMI estimates as of December 2019.

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ABOUT US

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

This product is not risk free and is addictive. This product is intended for adult smokers only.

The sale of tobacco products to persons under the age of 18 is prohibited. The distribution of tobacco products to persons under the age of 18 is prohibited. Offenders are subject to criminal prosecution.

Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere alla tua salute e provoca dipendenza.