Smoke free alternatives to continued smoking

IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco inside to a controlled temperature instead of burning it. Ever wondered what it would be like to enjoy the taste of real tobacco, with cigarette-like satisfaction*? Welcome to IQOS.

Discover IQOS ILUMA i Devices

*Three-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.

At IQOS, we’re forever thinking of newer, better, smarter and simpler ways to help enhance your tobacco pleasure. We’re curious to do even more.

What is heated tobacco

NEW TO IQOS? Discover our Starter Kits.

Select below the IQOS ILUMA in the color of your choice and one Welcome Set including 3 TEREA packs from our assortment.

/IQOS%20ILUMA%20i%20PRIME%20Starter%20Kit%2C%20with%203%20TEREA%20Packs%20-%20Sienna%2C%20Mauve%20Wave%20and%20Turquoise

IQOS ILUMA I PRIME Starter Kit

Buy now

Usage

Holder and Pocket Charger
Up to 3 consecutive sessions
20 sessions per full charge

Charging

2 hours 15 minutes to fully charge the pocket charger
Recharge your holder on the go with your Pocket Charger

/IQOS%20ILUMA%20i%20Starter%20Kit%2C%20with%203%20TEREA%20Packs%20-%20Sienna%2C%20Mauve%20Wave%20and%20Turquoise

IQOS ILUMA i Starter Kit

Buy now

Usage

Holder and Pocket Charger
Up to 3 consecutive sessions
20 sessions per full charge

Charging

2 hours 15 minutes to fully charge the pocket charger
Recharge your holder on the go with your Pocket Charger

/IQOS%20ILUMA%20i%20ONE%20Starter%20Kit%2C%20with%203%20TEREA%20Packs%20-%20Sienna%2C%20Mauve%20Wave%20and%20Turquoise

IQOS ILUMA i ONE Starter Kit

Buy now

Usage

All-in-one device
20 consecutive sessions
20 sessions per full charge

Charging

1h30 - 20 uses when Holder is fully charged

Discover tobacco sticks

Curious then. Still curious today. Our journey towards a smoke-free future began in 2008. We knew then there had to be a better alternative for adult smokers who don’t quit. Something that delivered similar flavour and pleasure, but without smoke, cigarette smoke smell or ash.

$9 billion invested into research and development led to the launch of our first IQOS device in 2014. Since then, over 22.1 million* adult smokers from around the globe have switched to IQOS.

Start your journey now

*PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

What is IQOS?

Thinking of going smoke-free? We think of nothing else.

NEW TO IQOS? Discover our Starter Kits.

IQOS ILUMA I PRIME Starter Kit

Usage

Charging

IQOS ILUMA i Starter Kit

Usage

Charging

IQOS ILUMA i ONE Starter Kit

Usage

Charging

Try IQOS ILUMA now

Watch how IQOS ILUMA works in 2 minutes