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Discover IQOS.

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WELCOME TO IQOS WORLD WITHOUT SMOKE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

A smiling woman holding an IQOS ILUMA device.

If you’re an adult smoker looking for a better alternative to cigarettes, IQOS is here to support you on your journey. Just like the 14 million adult IQOS users around the world* who are already on that same journey.

A Moss Green  IQOS ILUMA Holder and Pocket Charger.
A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a  leather-like full wrap.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

A smiling woman holding an IQOS ILUMA device.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

If you’re an adult smoker looking for a better alternative to cigarettes, IQOS is here to support you on your journey. Just like the 14 million adult IQOS users around the world* who are already on that same journey.

A Moss Green  IQOS ILUMA Holder and Pocket Charger.
A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a  leather-like full wrap.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

We’re on this journey together.

  • 2021

  • 2020

  • 2018

  • 2016

  • 2014

  • 2009

  • 2008

  • 2007

2021

The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

2020

In July 2020, FDA authorized the marketing of IQOS heated tobacco system in the U.S. as a modified risk tobacco product (MRTP).

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all Research & Development and 60% of all commercial expenditure on smoke-free products. 

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press. 

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. 

2009

PMI expands its Research & Development facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated Research & Development centre in Switzerland. 

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. 

Brilliant gold IQOS VEEV device Person walking on a path White IQOS Heat not burn holder White IQOS heat not burn holder and charger PMI building exterior HEETS stick in cross section 2008 HEETS stick in cross section

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.

Want to know more about heated tobacco?

True taste of real tobacco. Heat-not-burn technology.

Want to know more about heated tobacco?

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Care you can count on, privileges to inspire you.

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Try IQOS for free

Try our latest IQOS for free for 14 days in the comfort of your home.

Recommend IQOS

With our Referral Program when you recommend IQOS to an adult friend*, you can both be rewarded.  

IQOS CLUB

Enjoy special offers and member pricing on tobacco sitcks, get rewarded for referring a friend* and much more.

*Your friends are adult smokers resident in Switzerland.

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