English

Discover IQOS.

Man and woman laughing and brilliant gold IQOS 3 DUO holder in hand Man and woman laughing and brilliant gold IQOS 3 DUO holder in hand

WELCOME TO A SMOKE FREE FUTURE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

Man and woman embracing and he has an IQOS holder in hand.

If you’re an adult smoker looking for a better alternative to cigarettes, IQOS is here to support you on your journey. Just like the 14 million adult IQOS users around the world* who are already on that same journey.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

White IQOS 3 DUO holder in hand, charger on tabletop
Man drawing from a Stellar Blue IQOS 3 DUO holder

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

Man and woman embracing and he has an IQOS holder in hand.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

If you’re an adult smoker looking for a better alternative to cigarettes, IQOS is here to support you on your journey. Just like the 14 million adult IQOS users around the world* who are already on that same journey.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

White IQOS 3 DUO holder in hand, charger on tabletop
Man drawing from a Stellar Blue IQOS 3 DUO holder

We’re on this journey together.

  • 2020

  • 2018

  • 2016

  • 2014

  • 2009

  • 2008

  • 2007

2020

In July 2020, FDA authorized the marketing of IQOS heated tobacco system in the U.S. as a modified risk tobacco product (MRTP).

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all Research & Development and 60% of all commercial expenditure on smoke-free products. 

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press. 

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. 

2009

PMI expands its Research & Development facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated Research & Development centre in Switzerland. 

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. 

Person walking on a path White IQOS Heat not burn holder White IQOS heat not burn holder and charger Hand illustrating IQOS devices PMI building interior PMI building exterior HEETS stick in cross section

Switch now.

Heated tobacco

Want to know more about Heated tobacco?

Heated tobacco

Want to know more about Heated tobacco?

myIQOS logo

More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.

Young man opens his IQOS gift box

Try IQOS for free

Try our latest IQOS for free for 15 days in the comfort of your home.

Recommend IQOS

With our Referral Program when you recommend IQOS to an adult friend*, you can both be rewarded.        

IQOS CLUB

Enjoy special offers and member pricing on HEETS, get rewarded for referring a friend* and much more.    

*Your friends are adult smokers resident in Switzerland.

Want to chat?

We’re here for you.

Phone icon

Phone

Give us a call on 0800 050 000

Email icon

Email

Send us your questions and we will answer shortly

 

Like button icon

Facebook

Visit our page and chat with one of our experts