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TEREA for IQOS ILUMA
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All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
Recycling program by IQOS

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Care and privileges
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Your tobacco sticks automatically delivered
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The app to personalise your IQOS experience

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Discover IQOS ILUMA.
Next level forward
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.


Most advanced device
Intuitive by design, effortless and clean.


Familiar. Enhanced.
Familiar design. Enhanced experience.


Pocket-sized.
All-in-one device. Ideal on the go device.
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information
The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.


Hard to choose
Compare the ILUMA range to see which device is right for you.

IQOS ILUMA PRIME
Sophisticated design
Refined finishing

IQOS ILUMA
Our reference device
Elegant design

IQOS ILUMA ONE
Compact format
All-in-one
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Simple ways to switch.
Try IQOS
Try IQOS ILUMA at home. 14 days. Free. No obligation.
Buy IQOS
Order online your IQOS ILUMA Starter kit. Free shipping.
Try IQOS
Buy IQOS
Try IQOS ILUMA at home. 14 days. Free. No obligation.
Order online your IQOS ILUMA Starter kit. Free shipping.