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The science and vision behind IQOS.

IQOS is the combination of science, technology and vision.

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Science.

We believe in science. We believe it can change the lifestyle of millions of adult smokers who would otherwise continue to smoke. To this effect, we recruited scientists to work on an important idea: developing less harmful products that adult cigarette smokers can switch to if they don’t quit. At PMI’s global research and development centres in Switzerland and Singapore, we have developed and evaluated IQOS, an innovative electronic device that heats and does not burn tobacco. It produces a tobacco vapour that delivers tobacco taste and nicotine.

Switzerland has been central in the development of the technology behind IQOS. It is in our research and development centre on the shores of Lake Neuchâtel that 430 scientists and engineers have been working tirelessly and in close collaboration with more than 100 Swiss start-ups and SMEs from all over the country to develop and scientifically assess IQOS.

science

Why heating is better.


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Technology – the world revolves around it. Over the years, it has radically changed our lives for the better – the way we work, the way we communicate, the way we travel.

By combining science and technology, we developed a better alternative to continuing smoking which delivers tobacco satisfaction with less smell.

IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.

IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals. IQOS HeatControl™ Technology prevents tobacco from burning.

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Heating tobacco process - Iqos
Heating tobacco process - Iqos

   

Heating technology.

When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip

Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience and emits 95% less harmful chemicals compared to cigarettes.*

Important information: it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* “95% less” represents the average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on www.IQOS.com.

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Additionally, an increasing number of independent studies and government reports have emerged confirming important elements of our research. To date, more than 85 independent studies have been published.

Tested to the highest standards.

IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of adult participants. All the studies combined show that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.

 

Scientists looking at data

Tested to the highest standards.

Image of the smoke analyser machine

IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of adult participants. All the studies combined show that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.

 

Scientists looking at data

Additionally, an increasing number of independent studies and government reports have emerged confirming important elements of our research. To date, more than 85 independent studies have been published.

Indoor air quality.

Indoor air quality (IAQ) refers to the air quality inside buildings, generally based on the principle of ensuring the health and comfort of the occupants. Temperature, humidity and contaminants are some of the factors that can affect the indoor air quality. However, human presence and activities such as cooking, cleaning and smoking have been proven to have a considerable impact.

To enhance our knowledge and understanding of the impact of IQOS on indoor air quality, we conducted studies simulating “real-world” conditions in an environmentally controlled room. Our testing methods are validated and ISO-accredited.

Our study shows that, because IQOS does not burn tobacco and it does not generate smoke, it does not negatively impact indoor air quality in your home. This means that the few compounds we nevertheless detected were found at very low concentrations and far below the maximum exposure levels defined in existing air quality guidelines.

As you all probably know, cantons in Switzerland have different regulations with regard to locations where you can smoke or use tobacco products which we recommend you follow.

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Contrary to vaporising an e-liquid, IQOS uses the innovative HEETS tobacco sticks. The tobacco in them is carefully selected and processed to ensure it is evenly heated from the inside, delivering consistent taste and cigarette-like satisfaction. This is why the majority of smokers who switch to IQOS completely quit cigarettes.*

* PMI financials or estimates, IQOS user panels and PMI market research.

Is IQOS an e-cigarette?

No. While they are both electronic devices and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS with HEETS from e-cigarettes: IQOS heats real tobacco, producing tobacco vapor

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Is IQOS an e-cigarette?

Blue Iqos holder

No. While they are both electronic devices and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS with HEETS from e-cigarettes: IQOS heats real tobacco, producing tobacco vapor

science_chart-EN

Contrary to vaporising an e-liquid, IQOS uses the innovative HEETS tobacco sticks. The tobacco in them is carefully selected and processed to ensure it is evenly heated from the inside, delivering consistent taste and cigarette-like satisfaction. This is why the majority of smokers who switch to IQOS completely quit cigarettes.*

* PMI financials or estimates, IQOS user panels and PMI market research.

Switching to IQOS.

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.*

Discover more about our scientific assessment journey.

 

IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.

* Three-month clinical study conducted in the US and Japan with 160 adult smokers each, under near real-world conditions.

This product is not risk free and is addictive. This product is intended for adult smokers only.

The sale of tobacco products to persons under the age of 18 is prohibited. The distribution of tobacco products to persons under the age of 18 is prohibited. Offenders are subject to criminal prosecution.

Dieses Tabakerzeugnis kann Ihre Gesundheit schädigen und macht abhängig.
Ce produit du tabac peut nuire à votre santé et crée une dépendance.
Questo prodotto del tabacco può nuocere alla tua salute e provoca dipendenza.