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All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
Recycling program by IQOS

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IQOS - Heated tobacco
Real alternatives. Real satisfaction.


Real advanced alternatives to smoking that bring you tobacco taste and satisfaction. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Better choice.
IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.
True tobacco taste.
Savour real tobacco taste, with a wide range of flavour experiences.
Less smell.
Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.



Better choice.
IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.
True tobacco taste.
Savour real tobacco taste, with a wide range of flavour experiences.
Less smell.
Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.

Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

More TEREA flavours to explore

The full-bodied, toasted tobacco blend delivers malty aroma. A single click releases additional refreshing apple notes.

The balanced, toasted tobacco blend delivers a light, zesty herbal aroma. A single click releases additional refreshing and exotic notes.

A rounded tobacco blend with crisp menthol cooling sensations complimented by rainforest aromas.

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

A mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

A balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

The full-bodied, toasted tobacco blend delivers malty aroma. A single click releases additional refreshing apple notes.

The balanced, toasted tobacco blend delivers a light, zesty herbal aroma. A single click releases additional refreshing and exotic notes.

A rounded tobacco blend with crisp menthol cooling sensations complimented by rainforest aromas.

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

A mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

A balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.
Simple ways to switch.
Try IQOS
Try IQOS ILUMA at home. 14 days. Free. No obligation.
Buy IQOS
Order online your IQOS ILUMA Starter kit. Free shipping.
Try IQOS
Buy IQOS
Try IQOS ILUMA at home. 14 days. Free. No obligation.
Order online your IQOS ILUMA Starter kit. Free shipping.