IQOS - What is heated tobacco?

Real alternatives. Real satisfaction.

IQOS heated tobacco product in use A group of friends, one woman holding a Jade Green IQOS ILUMA Holder.

Real advanced alternatives to smoking that bring you tobacco taste and satisfaction. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.

Better choice.

IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.

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Important information: IQOS is not risk-free.

True tobacco taste.

Savour real tobacco taste, with a wide range of flavour experiences.

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Less smell.

Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.

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*source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.


Get ready for an enhanced tobacco experience

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More TEREA flavours to explore

Discover TEREA flavours

IQOS ILUMA™ is designed to be used only with SMARTCORE™ sticks. Do not use IQOS ILUMA™ and SMARTCORE™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.

Simple ways to switch to heated tobacco products.


Try IQOS ILUMA at home. 14 days. Free. No obligation.


Order online your IQOS ILUMA Starter kit. Free shipping.



Try IQOS ILUMA at home. 14 days. Free. No obligation.