English
Shop
Explore products and buy
Devices
New to IQOS? Unlock your IQOS Starter Kit.
Tobacco sticks
Club member? Benefit from the best prices on your TEREA!
Accessories
Colour your way. Now, a new way. Curious?
New IQOS ILUMA i
Club
IQOS Curious X
Explore the
IQOS ILUMA i range.
IQOS ILUMA i range.
IQOS ILUMA i PRIME
Aspen Green
Our most refined and advanced.
IQOS ILUMA i
Terracotta
For a flexible and effortless experience.
IQOS ILUMA i ONE
Violet
Compact device. Seamless pleasure.
Unlock the benefits of IQOS heated tobacco
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to enjoy the real taste of tobacco, without smoke, cigarette smoke smell or ash.
No smoke. No cigarette smoke smell. No ash.
IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.
Less smell.
Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.
*source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.
IQOS ILUMA™ is designed to be used only with SMARTCORE™ sticks. Do not use IQOS ILUMA™ and SMARTCORE™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.
Does heated tobacco smell?
Depending on the product, the scent produced by smoking a cigarette can differ from that of heated tobacco sticks. IQOS ILUMA generates no cigarette smell and produces less smell than cigarettes.*
*93% agreement amongst 674 adult consumers in Japan and Italy, 2020 - 2021
Is heated tobacco the same as a vape?
While both are smoke-free alternatives to cigarettes, heated tobacco and vaping are not the same. Heated tobacco devices heat tobacco to release a nicotine containing vapour without combustion, while vapes use e-liquids that are vapourised, often without any tobacco present.
What are heated tobacco sticks and where can I purchase them?
Heated tobacco sticks are tightly packed cylinders of tobacco, wrapped in a paper-like material and depending on the type of stick, with specific internal components. They are inserted into the Heat Not Burn device, which heats the tobacco to release a nicotine-contining aerosol and flavour.
You can purchase TEREA heated tobacco sticks online and in-store. Use our Store Locator to find your nearest retailer.
Is heated tobacco better than vaping?
Both heated tobacco and vaping are less harmful alternatives to smoking and use electronic devices. The main difference between heated tobacco and vaping is what is used with the device itself and the technology. Heated tobacco uses real tobacco, offering an alternative to cigarette smoking, whereas e-cigarettes use liquids and contain no tobacco.
What is TEREA heated tobacco?
TEREA heated tobacco sticks are specifically crafted tobacco sticks for newer, bladeless IQOS ILUMA devices.
What are the benefits of IQOS heated tobacco?
There are many benefits of IQOS heated tobacco, such as:
- IQOS produces less smell than cigarettes.* As IQOS ILUMA produces less smell than cigarettes, it is less likely to bother people around you.
- Unlike cigarettes, IQOS ILUMA has no risk of burning others around you, pets, clothes and furniture as there is no lit end.
- IQOS ILUMA will leave significantly less staining on your curtains and furniture than cigarette smoke.**
- Consumers who use IQOS ILUMA say that their breath smells better than it did with cigarettes.*
*93% agreement amongst 674 adult consumers in Japan and Italy, 2020 - 2021
**85% agreement amongst 674 adult consumers in Japan and Italy, 2020 - 2021.
Where can I buy IQOS heated tobacco products?
You can purchase IQOS heated tobacco products at authorised retailers, select convenience stores, and specialty shops, as well as online at IQOS.com.