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IQOS - What is heated tobacco?

Real alternatives. Real satisfaction.

Man holding a blue IQOS ILUMA i device, sitting with a group of people Man holding a blue IQOS ILUMA i device, sitting with a group of people

Real advanced alternatives to smoking that bring you tobacco taste and satisfaction. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.

Better choice.

IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.

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True tobacco taste.

Savour real tobacco taste, with a wide range of flavour experiences.

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Less smell.

Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.

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Important information: IQOS is not risk-free.
*source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.
Hand holding an IQOS ILUMA i device
Enjoy tobacco taste with IQOS ILUMA i PRIME
Man and woman hugging and holding an IQOS ILUMA i device

Better choice.

IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.

Discover more
Important information: IQOS is not risk-free.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.

More TEREA flavours to explore

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TEREA CRAFTED ANTHEA BLEND

Mellow and aromatic tobacco enriched by the delightful notes of real rosemary, elevated by menthol for gentle cooling sensations.

Buy TEREA CRAFTED ANTHEA BLEND
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TEREA TWILIGHT PEARL

The full bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds pleasant forest berry notes: Blueberry with menthol.

Buy TEREA TWILIGHT PEARL
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TEREA OASIS PEARL

The balanced toasted tobacco blend delivers gentle creamy and nutty aromas. But on a click, cooling flavour adds indulgent tropical fruit notes: passion fruit with menthol.

Buy TEREA OASIS PEARL
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TEREA TWILIGHT PEARL

The full bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds pleasant forest berry notes: Blueberry with menthol.

Buy TEREA TWILIGHT PEARL
Discover TEREA flavours

IQOS ILUMA™ is designed to be used only with SMARTCORE™ sticks. Do not use IQOS ILUMA™ and SMARTCORE™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.

Simple ways to switch to heated tobacco products.

Try IQOS

Try IQOS ILUMA at home. 14 days. No obligation to buy.

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Buy IQOS

Order online your IQOS ILUMA Starter kit. Free shipping.

Shop online

Try IQOS

Buy IQOS

Try IQOS ILUMA at home. 14 days. No obligation to buy.

Learn more
 

This product is not risk free and is addictive. This product is intended for adult smokers only. The sale of tobacco products to persons under the age of 18 is prohibited. The distribution of tobacco products to persons under the age of 18 is prohibited. Offenders are subject to criminal prosecution.

Dieses Tabakprodukt schädigt Ihre Gesundheit und macht stark abhängig.
Ce produit du tabac nuit à votre santé et crée une forte dépendance.
Questo prodotto del tabacco nuoce alla tua salute e provoca un’elevata dipendenza.