Key reasons to switch to IQOS
Real tobacco, real progress
IQOS Refreshed, Take back program & more
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
Explore products and buy
Sophisticated design – Refined finishing
Our reference device – Elegant design
Compact format – All-in-one
New to IQOS?
Discover our Starter Kits
Refurbished device
Refurbished device
Pre-owned. Pre-loved. Devices with a past and a future
Our TEREA Original Collection
Our exclusive TEREA CRAFTED range
Our Tobacco classics
TEREA Discovery Sets: Explore taste sensations
Buy now
New IQOS ILUMA i PRIME
Your tobacco moment. Now, your way.
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
IQOS BLACK FRIDAY WEEKS
Get your Starter Kit for CHF 19.–
Care and privileges
Care and privileges
No obligation to buy
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
Recommend IQOS
Recommend now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
New federal Law on tobacco products and electronic cigarettes
Learn more
Discover the exclusive surprises we’ve prepared for you during the IQOS BLACK FRIDAY WEEKS.
Start your smoke-free future today. Try IQOS ILUMA and get a Starter Kit for CHF 19.–*. It includes an IQOS ILUMA ONE and 3 packs of TEREA (60 tobacco sticks).
Get yourself an IQOS ILUMA device for CHF 29.– and never miss out on your tobacco pleasure again. Simply use the code BFILUMA29 at checkout. Limited stocks.
Try IQOS ILUMA for 14 days in the comfort of your home.
Share your personal experience and how switching from cigarettes to IQOS has transformed your way of enjoying tobacco.
Enjoy exclusivities and member pricing on tobacco sticks and much more.