Discover Benefits of Smoke Free Tobacco with IQOS | IQOS Switzerland

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IQOS ILUMA i PRIME
Sophisticated design – Refined finishing

IQOS ILUMA i
Familiar design. Enhanced experience.

IQOS ILUMA i ONE
Pocket sized. All-in-one design.

Shop all ILUMA devices

Discover IQOS ILUMA

Discover IQOS ILUMA technology

Get a Take Back device collection bag

Compare IQOS ILUMA devices

Get your first Starter Kit including Tobacco Classics
Buy as of CHF 35.–*

Tobacco sticks

Buy TEREA sticks
Our TEREA Original Collection

Buy TEREA CRAFTED sticks
Our exclusive TEREA CRAFTED range

Buy DELIA sticks
Our Tobacco classics

Discover our ranges of tobacco sticks

Get a Take Back sticks collection bag

Shop TEREA flavours
Flavour has a new face. Curious?

Accessories

Buy accessories
For IQOS ILUMA Series

Colour your way. Curious?
Shop IQOS ILUMA accessories

ZYN Nicotine Pouches

Own your moment. One touch ahead. Curious?
Shop IQOS ILUMA i devices

VEEV Vape

Own your moment. One touch ahead. Curious?
Shop IQOS ILUMA i devices

Smoke Free Alternatives

Own your moment. One touch ahead. Curious?
Shop IQOS ILUMA i devices

Compare devices

Own your moment. One touch ahead. Curious?
Shop IQOS ILUMA i devices

Try IQOS now

Own your moment. One touch ahead. Curious?
Shop IQOS ILUMA i devices

Own your moment. One touch ahead. Curious?
Shop IQOS ILUMA i devices
Discover IQOS

Discover IQOS
What is IQOS?

New to IQOS? Try IQOS for 14 days.*
Try now

IQOS Benefits
Key reasons to switch to IQOS

New to IQOS? Try IQOS for 14 days.*
Try now

Heated tobacco
Real tobacco, real progress

New to IQOS? Try IQOS for 14 days.*
Try now

Science
The science behind IQOS

New to IQOS? Try IQOS for 14 days.*
Try now

Our circularity efforts
IQOS Refreshed, Take back program & more

New to IQOS? Try IQOS for 14 days.*
Try now

News

New to IQOS? Try IQOS for 14 days.*
Try now

New to IQOS? Try IQOS for 14 days.*
Try now
Services & Privileges

Services & Privileges
Care and privileges

Recommend IQOS
Recommend now

Try IQOS
No obligation to buy

Recommend IQOS
Recommend now

Automatic delivery
Your smoke-free products automatically delivered

Recommend IQOS
Recommend now

Get support
All-round support for your IQOS device

Recommend IQOS
Recommend now

Enjoy privileges
Dedicated programs, rewards and benefits

Recommend IQOS
Recommend now

IQOS CLUB
Collect points & upgrade your membership status

Recommend IQOS
Recommend now

IQOS app
The app to personalise your IQOS experience

Recommend IQOS
Recommend now

Recommend IQOS
Recommend now
Try

Important Information
Club

Enjoy Privileges
Discover IQOS Club

IQOS Curious X
When curiosity leads to unexpected pleasure.

My overview
Check your points & upgrade your membership status

IQOS Curious X
When curiosity leads to unexpected pleasure.

Recommend IQOS
Share your IQOS experience

IQOS Curious X
When curiosity leads to unexpected pleasure.

Exchange
Upgrade your IQOS device to the latest version

IQOS Curious X
When curiosity leads to unexpected pleasure.

Automatic delivery
Tobacco sticks automatically delivered

IQOS Curious X
When curiosity leads to unexpected pleasure.

IQOS Curious X
When curiosity leads to unexpected pleasure.
Get support

Troubleshooting your IQOS
Online troubleshooting tools for you to fast-track fixing your device.

Got a question?
Find the answer in our FAQs.

Get support
All-round support for your IQOS device.

Warranty and Replacement
All on warranty and benefits for your device.

Order & Delivery
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Devices

Devices

IQOS ILUMA i PRIME

Sophisticated design – Refined finishing

IQOS ILUMA PRIME

IQOS ILUMA i

Familiar design. Enhanced experience.

Blue Breeze IQOS ILUMA i device and its charger

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

Blue Breeze IQOS ILUMA i ONE device

Shop all ILUMA devices

Discover IQOS ILUMA

Discover IQOS ILUMA technology

Get a Take Back device collection bag

Compare IQOS ILUMA devices

Start 2026 with IQOS

Get your first Starter Kit including Tobacco Classics

Buy as of CHF 35.–*

Tobacco sticks

Tobacco sticks

Buy TEREA sticks

Our TEREA Original Collection

A pack of Terea Turquoise

Buy TEREA CRAFTED sticks

Our exclusive TEREA CRAFTED range

TEREA_Crafted_Anthea

Buy DELIA sticks

Our Tobacco classics

Delia_Gold_Sticks

Discover our ranges of tobacco sticks

Get a Take Back sticks collection bag

3 packs of Terea – Turquoise, Sienna, and Mauve Wave on a Rock

Shop TEREA flavours

Flavour has a new face. Curious?

Accessories

Accessories

Buy accessories

For IQOS ILUMA Series

IQOS ILUMA i device, Pocket Charger wraps and accessories

Colour your way. Curious?

Shop IQOS ILUMA accessories

ZYN Nicotine Pouches

VEEV Vape

Smoke Free Alternatives

Compare devices

Try IQOS now

Subnav Banner Device

Own your moment. One touch ahead. Curious?

Shop IQOS ILUMA i devices

Discover IQOS

All you need to know

Discover IQOS

Discover IQOS

What is IQOS?

IQOS Benefits

Key reasons to switch to IQOS

Heated tobacco

Real tobacco, real progress

Science

The science behind IQOS

Our circularity efforts

IQOS Refreshed, Take back program & more

News

New to IQOS? Try IQOS for 14 days.*

Try now

Services & Privileges

Care and privileges

Services & Privileges

Services & Privileges

Care and privileges

Try IQOS

No obligation to buy

Automatic delivery

Your smoke-free products automatically delivered

Get support

All-round support for your IQOS device

Enjoy privileges

Dedicated programs, rewards and benefits

IQOS CLUB

Collect points & upgrade your membership status

IQOS app

The app to personalise your IQOS experience

Recommend IQOS

Recommend now

Try

Free of charge, no obligation

Important Information

Club

Club

Enjoy Privileges

Discover IQOS Club

My overview

Check your points & upgrade your membership status

Recommend IQOS

Share your IQOS experience

Exchange

Upgrade your IQOS device to the latest version

Automatic delivery

Tobacco sticks automatically delivered

IQOS Curious X

When curiosity leads to unexpected pleasure.

Get support

Get support

Troubleshooting your IQOS

Online troubleshooting tools for you to fast-track fixing your device.

Got a question?

Find the answer in our FAQs.

Get support

All-round support for your IQOS device.

Warranty and Replacement

All on warranty and benefits for your device.

Order & Delivery

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

A tobacco experience. Designed around you. If it’s an improved draw and no cleaning you’re after, try the IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.

Discover IQOS ILUMA i PRIME

Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.

Savour the taste. Lose the smoke. From classic tobacco to exciting blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the IQOS ILUMA.

Discover flavours

Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.