A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.

Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

Savour the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.