Key reasons to switch to IQOS
Real tobacco, real progress
IQOS Refreshed, Take back program & more
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
Explore products and buy
Sophisticated design – Refined finishing
Our reference device – Elegant design
Compact format – All-in-one
New to IQOS?
Discover our Starter Kits
Refurbished device
Refurbished device
Pre-owned. Pre-loved. Devices with a past and a future
Our TEREA Original Collection
Our exclusive TEREA CRAFTED range
Our Tobacco classics
TEREA Discovery Sets: Explore taste sensations
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New IQOS ILUMA i PRIME
Your tobacco moment. Now, your way.
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
IQOS BLACK FRIDAY WEEKS
Get your Starter Kit for CHF 19.–
Care and privileges
Care and privileges
No obligation to buy
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
Recommend IQOS
Recommend now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
New federal Law on tobacco products and electronic cigarettes
Learn more
Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
A cleaner experience
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
Next level innovation.
A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.
Cigarettes produce tar, IQOS doesn’t
Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Next level tobacco pleasure.
Savour the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.
More to discover
with IQOS
Care you can count on.
Privileges to inspire you.
New to IQOS?
Try IQOS ILUMA for 14 days in the comfort of your home.
Recommend IQOS
Share your personal experience and how switching from cigarettes to IQOS has transformed your way of enjoying tobacco.
IQOS CLUB
Enjoy exclusivities and member pricing on tobacco sticks and much more.