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Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
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NEW TO IQOS? Discover our special STARTER KITS.
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TEREA for IQOS ILUMA
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All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more

Try IQOS for free
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Care and privileges
Care and privileges
Free of charge, no obligation
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience

Upgrade with IQOS Exchange program
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Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Refer a friend and both get rewarded
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered

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Discover IQOS Club

Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.

A cleaner experience
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.


Next level innovation.
A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.

Cigarettes produce tar, IQOS doesn’t
Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.


Next level tobacco pleasure.
Savour the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.
More to discover
with myIQOS
Care you can count on.
Privileges to inspire you.

Try IQOS for free
Try IQOS ILUMA for free for 14 days in the comfort of your home.
Recommend IQOS
With our Referral Program when you recommend IQOS to an adult friend*, you can both be rewarded.
IQOS CLUB
Enjoy special offers and member pricing on tobacco sticks, get rewarded for referring a friend* and much more.
*Your friends are adult smokers resident in Switzerland.