Discover Benefits of Smoke Free Tobacco with IQOS | IQOS Switzerland

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Devices

IQOS ILUMA i PRIME

Sophisticated design – Refined finishing

IQOS ILUMA PRIME

IQOS ILUMA i

Familiar design. Enhanced experience.

Blue Breeze IQOS ILUMA i device and its charger

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

Blue Breeze IQOS ILUMA i ONE device

Shop all ILUMA devices

Discover IQOS ILUMA

Discover IQOS ILUMA technology

Get a Take Back device collection bag

Compare IQOS ILUMA devices

New to IQOS? Unlock your IQOS Starter Kit.

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Tobacco sticks

Buy TEREA sticks

Our TEREA Original Collection

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Buy TEREA CRAFTED sticks

Our exclusive TEREA CRAFTED range

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Buy DELIA sticks

Our Tobacco classics

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Discover our ranges of tobacco sticks

Get a Take Back sticks collection bag

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Club member? Benefit from the best prices on your TEREA!

Shop the largest range of TEREA here.

Accessories

Buy accessories

For IQOS ILUMA Series

IQOS ILUMA i device, Pocket Charger wraps and accessories

Colour your way. Now, a new way. Curious?

Shop IQOS ILUMA accessories

Compare devices

Breeze Blue IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE devices, with orange background

New IQOS ILUMA i

Own your moment. One touch ahead. Curious?

Try IQOS now

Breeze Blue IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE devices, with orange background

New IQOS ILUMA i

Own your moment. One touch ahead. Curious?

Breeze Blue IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE devices, with orange background

New IQOS ILUMA i

Own your moment. One touch ahead. Curious?

Discover IQOS

Discover IQOS

What is IQOS?

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

IQOS Benefits

Key reasons to switch to IQOS

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

Heated tobacco

Real tobacco, real progress

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

Science

The science behind IQOS

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

Our circularity efforts

IQOS Refreshed, Take back program & more

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

News

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

Services & Privileges

Services & Privileges

Care and privileges

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

Try IQOS

No obligation to buy

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

Automatic delivery

Your tobacco sticks automatically delivered

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

Get support

All-round support for your IQOS device

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

Enjoy privileges

Dedicated programs, rewards and benefits

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

IQOS CLUB

Collect points & upgrade your membership status

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

IQOS app

The app to personalise your IQOS experience

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

Recommend IQOS and be rewarded

Recommend now

Try

Important Information

Club

Enjoy Privileges

Discover IQOS Club

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IQOS Curious X

When curiosity leads to unexpected pleasure.

My overview

Check your points & upgrade your membership status

2025_PMI_Curious_X_Teasing_Phase_Sub-navigation banner_desktop_512x326.jpg

IQOS Curious X

When curiosity leads to unexpected pleasure.

Recommend IQOS

Share your IQOS experience

2025_PMI_Curious_X_Teasing_Phase_Sub-navigation banner_desktop_512x326.jpg

IQOS Curious X

When curiosity leads to unexpected pleasure.

Exchange

Upgrade your IQOS device to the latest version

2025_PMI_Curious_X_Teasing_Phase_Sub-navigation banner_desktop_512x326.jpg

IQOS Curious X

When curiosity leads to unexpected pleasure.

Automatic delivery

Tobacco sticks automatically delivered

2025_PMI_Curious_X_Teasing_Phase_Sub-navigation banner_desktop_512x326.jpg

IQOS Curious X

When curiosity leads to unexpected pleasure.

2025_PMI_Curious_X_Teasing_Phase_Sub-navigation banner_desktop_512x326.jpg

IQOS Curious X

When curiosity leads to unexpected pleasure.

Get support

Troubleshooting your IQOS

Online troubleshooting tools for you to fast-track fixing your device.

Got a question?

Find the answer in our FAQs.

Get support

All-round support for your IQOS device.

Warranty and Replacement

All on warranty and benefits for your device.

Order & Delivery

Shop

Explore products and buy

Shop

Devices

Devices

IQOS ILUMA i PRIME

Sophisticated design – Refined finishing

IQOS ILUMA PRIME

IQOS ILUMA i

Familiar design. Enhanced experience.

Blue Breeze IQOS ILUMA i device and its charger

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

Blue Breeze IQOS ILUMA i ONE device

Shop all ILUMA devices

Discover IQOS ILUMA

Discover IQOS ILUMA technology

Get a Take Back device collection bag

Compare IQOS ILUMA devices

New to IQOS? Unlock your IQOS Starter Kit.

Discover our Starter Kits

Tobacco sticks

Tobacco sticks

Buy TEREA sticks

Our TEREA Original Collection

SiteNav_Turquoise_85x85@2x.png

Buy TEREA CRAFTED sticks

Our exclusive TEREA CRAFTED range

SiteNav_Crafted-Anthea_85x85@2x.png

Buy DELIA sticks

Our Tobacco classics

20250410_PDP_PLP_NP_UPDATE_Delia-Gold_85x85@2x.png

Discover our ranges of tobacco sticks

Get a Take Back sticks collection bag

20250414_Best_prices_Navigation_Banner_desktop_512x326.png

Club member? Benefit from the best prices on your TEREA!

Shop the largest range of TEREA here.

Accessories

Accessories

Buy accessories

For IQOS ILUMA Series

IQOS ILUMA i device, Pocket Charger wraps and accessories

Colour your way. Now, a new way. Curious?

Shop IQOS ILUMA accessories

Compare devices

Try IQOS now

Breeze Blue IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE devices, with orange background

New IQOS ILUMA i

Own your moment. One touch ahead. Curious?

Discover IQOS

All you need to know

Discover IQOS

Discover IQOS

What is IQOS?

IQOS Benefits

Key reasons to switch to IQOS

Heated tobacco

Real tobacco, real progress

Science

The science behind IQOS

Our circularity efforts

IQOS Refreshed, Take back program & more

News

Blue Breeze IQOS ILUMA i and three TEREA packs

New to IQOS? Try IQOS for 14 days.

Try it now

Services & Privileges

Care and privileges

Services & Privileges

Services & Privileges

Care and privileges

Try IQOS

No obligation to buy

Automatic delivery

Your tobacco sticks automatically delivered

Get support

All-round support for your IQOS device

Enjoy privileges

Dedicated programs, rewards and benefits

IQOS CLUB

Collect points & upgrade your membership status

IQOS app

The app to personalise your IQOS experience

Recommend IQOS and be rewarded

Recommend IQOS

Recommend now

Try

Free of charge, no obligation

Important Information

Club

Club

Enjoy Privileges

Discover IQOS Club

My overview

Check your points & upgrade your membership status

Recommend IQOS

Share your IQOS experience

Exchange

Upgrade your IQOS device to the latest version

Automatic delivery

Tobacco sticks automatically delivered

2025_PMI_Curious_X_Teasing_Phase_Sub-navigation banner_desktop_512x326.jpg

IQOS Curious X

When curiosity leads to unexpected pleasure.

Get support

Get support

Troubleshooting your IQOS

Online troubleshooting tools for you to fast-track fixing your device.

Got a question?

Find the answer in our FAQs.

Get support

All-round support for your IQOS device.

Warranty and Replacement

All on warranty and benefits for your device.

Order & Delivery

Language English

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.

Discover IQOS ILUMA i PRIME

Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.

Savour the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.

Discover flavours

Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.