Key reasons to switch to IQOS
Real tobacco, real progress
IQOS Refreshed, Take back program & more
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
Explore products and buy
Sophisticated design – Refined finishing
Our reference device – Elegant design
Compact format – All-in-one
New to IQOS?
Discover our Starter Kits
Refurbished device
Refurbished device
Pre-owned. Pre-loved. Devices with a past and a future
Our TEREA Original Collection
Our exclusive TEREA CRAFTED range
Our Tobacco classics
TEREA Discovery Sets: Explore taste sensations
Buy now
New IQOS ILUMA i PRIME
Your tobacco moment. Now, your way.
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
IQOS BLACK FRIDAY WEEKS
Get your Starter Kit for CHF 19.–
Care and privileges
Care and privileges
No obligation to buy
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
Recommend IQOS
Recommend now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
New federal Law on tobacco products and electronic cigarettes
Learn more
Learn more about our new heated tobacco devices and tobacco sticks!
The most refined and intelligent design for unparallel delight. The new IQOS ILUMA i PRIME, designed with elegance and packed with new advanced features, it flexibly adapts to you, so you can own your tobacco moment.
Discover TEREA CRAFTED, our new range of tobacco sticks for IQOS heated tobacco devices. They come with real botanicals that add a whole new dimension to your experience.
Discover DELIA, a new range of tobacco classics sticks for IQOS heated tobacco devices.
Try IQOS ILUMA for 14 days in the comfort of your home.
Share your personal experience and how switching from cigarettes to IQOS has transformed your way of enjoying tobacco.
Enjoy exclusivities and member pricing on tobacco sticks and much more.