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Discover our new IQOS device and our latest flavours.

Learn more about our new heated tobacco devices and tobacco sticks!

Novelties    Discover IQOS

More to discover with IQOS

New to IQOS?

Try IQOS ILUMA for 14 days in the comfort of your home.

Recommend IQOS

Share your personal experience and how switching from cigarettes to IQOS has transformed your way of enjoying tobacco.

IQOS CLUB

Enjoy exclusivities and member pricing on tobacco sticks and much more.

Try an IQOS ILUMA device