Understanding flavour

Cooling

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Some of our blends come with cooling sensations. Starting with low cooling for a slightly refreshing taste experience, to high cooling for broader and longer lasting sensations.

Intensity

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Intensity is the overall taste experience. This is where aroma and body combine together to deliver different levels of taste sensations, from rich and balanced to delicate and refined.

Aroma

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Aroma refers to the particular smells you can sense in HEETS blends. They can be subtle or more pronounced. You may experience aromas from the instant you open the pack to the moment you inhale and exhale the vapour.

Body

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What is body? Think of the difference between a mug of hot chocolate and a cup of green tea. It’s the sensations and overall fullness or ‘mouth presence’ we experience and enjoy in any HEETS blend. It can be anything from subtle and delicate to rich and strong.