IQOS is a revolutionary way to enjoy tobacco for those adult smokers who would otherwise continue to smoke. IQOS uses HEETS tobacco sticks, which contain tobacco and provide real tobacco taste with a cigarette like satisfaction. Because IQOS heats tobacco instead of burning it, it generates no fire, no ash and no smoke. (Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.)