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New to IQOS? Register and get your Starter Kit a special price!
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![Refreshed_ONE_MID_512x326.png](/sites/g/files/hncfsx821/files/2024-06/Refreshed_ONE_MID_512x326_0.png)
Pre-owned. Pre-loved. Devices with a past and a future
![20240612_sub_navigation_Banner_TEREA-Set-Revamp_512x326_desktop_EN](/sites/g/files/hncfsx821/files/2024-07/20240612_sub_navigation_Banner_TEREA-Set-Revamp_512x326_desktop_EN.jpg)
TEREA Discovery Sets: Explore taste sensations
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![Discover our TEREA Capsule flavors](/sites/g/files/hncfsx821/files/2024-06/PMI_BA_Online_Sub_Nav_Banner_desktop_EN.jpg)
Discover our TEREA Capsule flavors
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All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
Care and privileges
Care and privileges
Free of charge, no obligation
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
![Recommend IQOS and be rewarded](/sites/g/files/hncfsx821/files/2024-06/Desktop%20EN.png)
Recommend IQOS and be rewarded
Refer now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Refer a friend and both get rewarded
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
![IQOS_ILUMA_Navigation_Default_Grid3_Global_Desktop_Standard](/sites/g/files/hncfsx821/files/2022-06/IQOS_ILUMA_Navigation_Default_Grid3_Global_Desktop_Standard.jpg)
Enjoy Privileges
Discover IQOS Club
Real IQOS users* from around the world came together to tell their genuine, inspiring stories with IQOS.
![](/sites/g/files/hncfsx821/files/2023-02/beate-desktop1.jpg)
![](/sites/g/files/hncfsx821/files/2023-02/michael-desktop1.jpg)
![](/sites/g/files/hncfsx821/files/2023-02/kunta_desktop1.jpg)
![](/sites/g/files/hncfsx821/files/2023-11/samir_EN%20%281%29.png)
Already 200K adult smokers have switched to IQOS in Switzerland**.
![](/sites/g/files/hncfsx821/files/2023-02/ruedi-desktop1.jpg)
![](/sites/g/files/hncfsx821/files/2023-02/doria_desktop1.jpg)
![](/sites/g/files/hncfsx821/files/2023-02/nicole-desktop1.jpg)
** Source: around 200'000, Philip Morris Switzerland Sàrl estimates, IQOS user panel and PMI Market research.
![behind_scene_desktop](/sites/g/files/hncfsx821/files/2023-02/Behind_Scene_Desktop_.jpg)
Our new campaign celebrates the progress made by these and other real IQOS users. People like you, whose life is made up of moments of pleasure, time with loved ones, the challenges we have faced and how we have overcome them and progressed. With IQOS, our users made a change for the better for themselves and their loved ones. We believe that by sharing their stories, we can all be inspired to move together, forward. After all, nobody can tell our story better than our users.
*Real adult consumers who were rewarded for their participation in the campaign.