Smoke free alternatives to continued smoking | IQOS Switzerland

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Devices

IQOS ILUMA i PRIME
Sophisticated design – Refined finishing

IQOS ILUMA i
Familiar design. Enhanced experience.

IQOS ILUMA i ONE
Pocket sized. All-in-one design.

Shop all ILUMA devices

Discover IQOS ILUMA

Discover IQOS ILUMA technology

Get a Take Back device collection bag

Compare IQOS ILUMA devices

Get your IQOS Starter Kit with DELIA Tobacco Classics.
Buy now

Tobacco sticks

Buy TEREA sticks
Our TEREA Original Collection

Buy TEREA CRAFTED sticks
Our exclusive TEREA CRAFTED range

Buy DELIA sticks
Our Tobacco classics

Discover our ranges of tobacco sticks

Get a Take Back sticks collection bag

Shop TEREA flavours
Flavour has a new face. Curious?

Zero Tobacco sticks

Buy LEVIA sticks
Our range of flavoured nicotine sticks, without tobacco.

Discover LEVIA

Click for the next taste. Zero Tobacco.
Shop now

Accessories

Buy accessories
For IQOS ILUMA Series

Colour your way. Curious?
Shop IQOS ILUMA accessories

ZYN Nicotine Pouches

Click for the next taste. Zero Tobacco.
Shop now

VEEV Vape

Click for the next taste. Zero Tobacco.
Shop now

Smoke Free Alternatives

Click for the next taste. Zero Tobacco.
Shop now

Compare devices

Click for the next taste. Zero Tobacco.
Shop now

Try IQOS now

Click for the next taste. Zero Tobacco.
Shop now

Click for the next taste. Zero Tobacco.
Shop now
Discover IQOS

Discover IQOS
What is IQOS?

New to IQOS? Try IQOS for 14 days.*
Try now

IQOS Benefits
Key reasons to switch to IQOS

New to IQOS? Try IQOS for 14 days.*
Try now

Heated tobacco
Real tobacco, real progress

New to IQOS? Try IQOS for 14 days.*
Try now

Science
The science behind IQOS

New to IQOS? Try IQOS for 14 days.*
Try now

Our circularity efforts
IQOS Refreshed, Take back program & more

New to IQOS? Try IQOS for 14 days.*
Try now

News

New to IQOS? Try IQOS for 14 days.*
Try now

New to IQOS? Try IQOS for 14 days.*
Try now
Services & Privileges

Services & Privileges
Care and privileges

Recommend IQOS

Try IQOS
No obligation to buy

Recommend IQOS

Automatic delivery
Your smoke-free products automatically delivered

Recommend IQOS

Get support
All-round support for your IQOS device

Recommend IQOS

Enjoy privileges
Dedicated programs, rewards and benefits

Recommend IQOS

IQOS CLUB
Collect points & upgrade your membership status

Recommend IQOS

IQOS app
The app to personalise your IQOS experience

Recommend IQOS

Recommend IQOS
Try

Important Information
Club

Enjoy Privileges
Discover IQOS Club

IQOS Curious X
When curiosity leads to unexpected pleasure.

My overview
Check your points & upgrade your membership status

IQOS Curious X
When curiosity leads to unexpected pleasure.

Recommend IQOS
Share your IQOS experience

IQOS Curious X
When curiosity leads to unexpected pleasure.

Exchange
Upgrade your IQOS device to the latest version

IQOS Curious X
When curiosity leads to unexpected pleasure.

Automatic delivery
Tobacco sticks automatically delivered

IQOS Curious X
When curiosity leads to unexpected pleasure.

IQOS Curious X
When curiosity leads to unexpected pleasure.
Get support

Troubleshooting your IQOS
Online troubleshooting tools for you to fast-track fixing your device.

Got a question?
Find the answer in our FAQs.

Get support
All-round support for your IQOS device.

Warranty and Replacement
All on warranty and benefits for your device.

Order & Delivery
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Devices

Devices

IQOS ILUMA i PRIME

Sophisticated design – Refined finishing

IQOS ILUMA PRIME

IQOS ILUMA i

Familiar design. Enhanced experience.

Blue Breeze IQOS ILUMA i device and its charger

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

Blue Breeze IQOS ILUMA i ONE device

Shop all ILUMA devices

Discover IQOS ILUMA

Discover IQOS ILUMA technology

Get a Take Back device collection bag

Compare IQOS ILUMA devices

Navigation-banner_DELIA-SK_desktop_512x339_EN_2x

Get your IQOS Starter Kit with DELIA Tobacco Classics.

Buy now

Tobacco sticks

Tobacco sticks

Buy TEREA sticks

Our TEREA Original Collection

A pack of Terea Turquoise

Buy TEREA CRAFTED sticks

Our exclusive TEREA CRAFTED range

TEREA_Crafted_Anthea

Buy DELIA sticks

Our Tobacco classics

Delia_Gold_Sticks

Discover our ranges of tobacco sticks

Get a Take Back sticks collection bag

3 packs of Terea – Turquoise, Sienna, and Mauve Wave on a Rock

Shop TEREA flavours

Flavour has a new face. Curious?

Zero Tobacco sticks

Zero Tobacco sticks

Buy LEVIA sticks

Our range of flavoured nicotine sticks, without tobacco.

Shop-Menu_FORESTPEARL_85x85

Discover LEVIA

Navigation-banner_Capsules_512x339_desktop_EN_2x_0

Click for the next taste. Zero Tobacco.

Shop now

Accessories

Accessories

Buy accessories

For IQOS ILUMA Series

IQOS ILUMA i device, Pocket Charger wraps and accessories

Colour your way. Curious?

Shop IQOS ILUMA accessories

ZYN Nicotine Pouches

VEEV Vape

Smoke Free Alternatives

Compare devices

Try IQOS now

Navigation-banner_Capsules_512x339_desktop_EN_2x

Click for the next taste. Zero Tobacco.

Shop now

Discover IQOS

All you need to know

Discover IQOS

Discover IQOS

What is IQOS?

IQOS Benefits

Key reasons to switch to IQOS

Heated tobacco

Real tobacco, real progress

Science

The science behind IQOS

Our circularity efforts

IQOS Refreshed, Take back program & more

News

New to IQOS? Try IQOS for 14 days.*

New to IQOS? Try IQOS for 14 days.*

Try now

Services & Privileges

Care and privileges

Services & Privileges

Services & Privileges

Care and privileges

Try IQOS

No obligation to buy

Automatic delivery

Your smoke-free products automatically delivered

Get support

All-round support for your IQOS device

Enjoy privileges

Dedicated programs, rewards and benefits

IQOS CLUB

Collect points & upgrade your membership status

IQOS app

The app to personalise your IQOS experience

Recommend IQOS

Try

Free of charge, no obligation

Important Information

Club

Club

Enjoy Privileges

Discover IQOS Club

My overview

Check your points & upgrade your membership status

Recommend IQOS

Share your IQOS experience

Exchange

Upgrade your IQOS device to the latest version

Automatic delivery

Tobacco sticks automatically delivered

IQOS Curious X

When curiosity leads to unexpected pleasure.

Get support

Get support

Troubleshooting your IQOS

Online troubleshooting tools for you to fast-track fixing your device.

Got a question?

Find the answer in our FAQs.

Get support

All-round support for your IQOS device.

Warranty and Replacement

All on warranty and benefits for your device.

Order & Delivery

IQOS is a smoke-free product and a better alternative to cigarettes. It heats tobacco instead of burning it, so you can enjoy real tobacco taste and cigarette-like satisfaction*.
Curious to discover a better way to enjoy tobacco?

NEW TO IQOS? Discover our Starter Kits.

Select below the IQOS ILUMA in the color of your choice and one Welcome Set including 3 packs from our assortment.

IQOS ILUMA i PRIME Starter Kit, with 3 TEREA Packs - Sienna, Mauve Wave and Turquoise

IQOS ILUMA I PRIME Starter Kit

Buy now

Usage

Holder and Pocket Charger
Up to 3 consecutive sessions
20 sessions per full charge

Charging

2 hours 15 minutes to fully charge the pocket charger
Recharge your holder on the go with your Pocket Charger

IQOS ILUMA i Starter Kit, with 3 TEREA Packs - Sienna, Mauve Wave and Turquoise

IQOS ILUMA i Starter Kit

Buy now

Usage

Holder and Pocket Charger
Up to 3 consecutive sessions
20 sessions per full charge

Charging

2 hours 15 minutes to fully charge the pocket charger
Recharge your holder on the go with your Pocket Charger

IQOS ILUMA i ONE Starter Kit, with 3 TEREA Packs - Sienna, Mauve Wave and Turquoise

IQOS ILUMA i ONE Starter Kit

Buy now

Usage

All-in-one device
20 consecutive sessions
20 sessions per full charge

Charging

1h30 - 20 uses when Holder is fully charged

Ready to move on from cigarette smoke, smoke smell and ash? Put them in the leave-behind box and switch to heated tobacco.

What is heated tobacco?

Burning? Out of the picture. IQOS ILUMA heats SMARTCORE™ sticks, to a controlled temperature, avoiding combustion and delivering real tobacco taste.

Discover the flavours

A story of IQOS born out of curiosity. It started in 2008 with a question: what if we give adult smokers who don’t quit, the flavour and pleasure they know, minus the smoke, smoke smell and ash?

With $9 billion invested in R&D, that idea took shape as the first IQOS device in 2014. Since then, over 24 million* adult smokers worldwide have switched to IQOS, and the story continues.
What if one turn can change your whole journey?

* PMI Financials or estimates, IQOS user panels and PMI Market Research as of month year. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Start your story with IQOS