Change starts with the smallest of steps.
Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment with no smoke or ash.
"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Never-more without. Fully satisfied."
Share your story
The IQOS community has more than 14 million adult smokers who switched from cigarettes* worldwide – all with a unique story to tell. And we’d like to know yours. Tell us why you use IQOS in around 25 words or upload a photo to bring your story to life.
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Try IQOS for free
Try our latest IQOS for free for 14 days in the comfort of your home.