Change starts with the smallest of steps.

Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment with no smoke or ash.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
More of what you enjoy
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Supported steps of progress
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Our movement to participate
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"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Never-more without. Fully satisfied."

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.