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Real IQOS users* from around the world came together to tell their genuine, inspiring stories with IQOS.

Nobody can tell our story better than our users
Share your IQOS story with the community of IQOS users and inspire other adult smokers to make the switch from cigarettes.
beate-desktop-en

Beate switched to IQOS in 2019
michael-desktop-en

Michael switched to IQOS in 2018
kunta-desktop-en

Kunta switched to IQOS in 2016
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Samir switched to IQOS in 2016
Share your story

Already 200K adult smokers have switched to IQOS in Switzerland**.

As you continue exploring everything IQOS has to offer, why not do it together with your adult smoker friends. Help them switch to a better alternative and leave cigarettes behind.
ruedi-desktop-en

Ruedi switched to IQOS in 2015
doria-desktop-en

Doria switched to IQOS in 2017
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Nicole switched to IQOS in 2019

** Source: around 200'000, Philip Morris Switzerland Sàrl estimates, IQOS user panel and PMI Market research.

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*Real adult consumers who were rewarded for their participation in the campaign.

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