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Sophisticated design – Refined finishing
Our reference device – Elegant design
Compact format – All-in-one
NEW TO IQOS? Discover our special STARTER KITS
Refurbished device
Refurbished device
Pre-owned. Pre-loved. Devices with a past and a future
for IQOS ILUMA Series
for IQOS 3 Series
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Discover our latest launch:
IQOS ILUMA STARDRIFT Limited Edition
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
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Care and privileges
Care and privileges
Free of charge, no obligation
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Dedicated programs, rewards and benefits
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The app to personalise your IQOS experience
Upgrade with IQOS Exchange program
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Real IQOS users* from around the world came together to tell their genuine, inspiring stories with IQOS.
Already 200K adult smokers have switched to IQOS in Switzerland**.
** Source: around 200'000, Philip Morris Switzerland Sàrl estimates, IQOS user panel and PMI Market research.
Our new campaign celebrates the progress made by these and other real IQOS users. People like you, whose life is made up of moments of pleasure, time with loved ones, the challenges we have faced and how we have overcome them and progressed. With IQOS, our users made a change for the better for themselves and their loved ones. We believe that by sharing their stories, we can all be inspired to move together, forward. After all, nobody can tell our story better than our users.
*Real adult consumers who were rewarded for their participation in the campaign.