IQOS is a revolution in tobacco.

It’s about time for a breakthrough. Learn more about the benefits of IQOS, an evolution in tobacco worth switching to and that does not produce cigarette smoke.

IQOS does not

produce smoke.

No cigarette smoke will get in the way between you and others.

"My partner’s reaction to me using IQOS is positive. She’s more inclined to come and give me a kiss now."

Mirko

Enjoy tobacco without smoke.

IQOS produces less smell than cigarettes and leaves significantly less staining on your curtains and furniture than cigarette smoke. 

"What I particularly like is the fact that there is no smell in the mouth or on clothes and that's really a big plus."

Hager

Enjoy at home or outdoors, without cigarette smoke odors.

When using IQOS, the aerosol/ vapor generated dissipates more quickly than cigarette smoke.

"I like the fact that it’s small, portable, its design. I like the fact that there is a beginning and an end."

Laetitia

Fits in your pocket. Heats up with a touch.

Wherever you go, IQOS goes with you. IQOS heats up in seconds and turns off itself when you’re done. It’s that easy.

“There is no longer any smoke or nasty smell.”

Laura