IQOS is a revolution in tobacco.

It’s about time for a breakthrough. Learn more about the benefits of IQOS, an evolution in tobacco worth switching to and that does not produce cigarette smoke.

Open IQOS pocket charger in Slate

IQOS does not

produce smoke.

No cigarette smoke will get in the way between you and others.

Closed IQOS pocket charger in white
Woman holding IQOS at a café
Couple cooking at home and using IQOS

"My partner’s reaction to me using IQOS is positive. She’s more inclined to come and give me a kiss now."


Enjoy tobacco without smoke.

IQOS produces less smell than cigarettes and leaves significantly less staining on your curtains and furniture than cigarette smoke. 

Man enjoying IQOS at a bar

"What I particularly like is the fact that there is no smell in the mouth or on clothes and that's really a big plus."


Man with IQOS and pocket charger on his desk White IQOS holder

Enjoy at home or outdoors, without cigarette smoke odors.

When using IQOS, the aerosol/ vapor generated dissipates more quickly than cigarette smoke.

"I like the fact that it’s small, portable, its design. I like the fact that there is a beginning and an end."


Fits in your pocket. Heats up with a touch.

Wherever you go, IQOS goes with you. IQOS heats up in seconds and turns off itself when you’re done. It’s that easy.

Open IQOS Pocket Charger in White Woman holding white IQOS pocket charger

“There is no longer any smoke or nasty smell.”