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Discover TEREA.

Next level pleasure.

20220729_TEREA_Snake_Visual_1440x648px TEREA caroussels

Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before, according to most consumers*

*Source: studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

Made for each other.

IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.

Discover more

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See Important information

TEREA
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More TEREA flavours to explore

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Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important information

Meticulous care at every step

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver our most pleasurable tobacco experience yet. 

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.

Simple ways to switch.

Try IQOS

Try IQOS ILUMA at home.
14 days. Free. No obligation.

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Order online your IQOS ILUMA Starter kit. Free shipping.

Try IQOS

Buy IQOS

Try IQOS ILUMA at home.
14 days. Free. No obligation.