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NEW TO IQOS? Discover our special STARTER KITS
Refreshed Devices
Pre-owned. Pre-loved. Devices with a past and a future
Tobacco sticks
Discover our TEREA Capsule flavors
Accessories
Discover our accessories
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Discover TEREA.
Next level pleasure.
Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before, according to most consumers*
*Source: studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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TEREA
Unwrapped
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important information
Our mission
At every step, TEREA for IQOS ILUMA has been planned with precision to deliver our most pleasurable tobacco experience yet.
Quality checks
The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.
The final product
During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.