Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
Explore products and buy
Sophisticated design – Refined finishing
Our reference device – Elegant design
Compact format – All-in-one
New to IQOS?
Discover our Starter Kits
Refurbished device
Refurbished device
Pre-owned. Pre-loved. Devices with a past and a future
Our TEREA Original Collection
Our exclusive TEREA CRAFTED range
Our Tobacco classics
TEREA Discovery Sets : Explore taste sensations
Buy now
New IQOS ILUMA i PRIME
Your tobacco moment. Now, your way.
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
Try IQOS for 14 days
Try now
Care and privileges
Care and privileges
No obligation to buy
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
Recommend IQOS
Recommend now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
New federal Law on tobacco products and electronic cigarettes
Learn more
I switched to IQOS because…
When you switched from cigarettes to IQOS, you said ‘yes’ to a better alternative to cigarettes, without smoke or ash, and left cigarettes behind.
Share your IQOS story
Whether it’s a few words of wisdom, or reasons why you’ve never looked back, we want to share your IQOS story.
To enter, simply tell us why you use IQOS in max. 25 words or upload a photo to bring your story to life.
Your IQOS community
When you switched to IQOS, you joined a community of more than 14 million adult smokers who switched from cigarettes to IQOS*.
There are IQOS users from all over world, from different backgrounds and walks of life, each with their own unique story to tell. But whoever you are, wherever you’re from, we are with IQOS together.
The IQOS community is a space to celebrate our success as one. To swap stories and share our experiences, from the interesting to the awe-inspiring. It’s where we can encourage and motivate each other, coming together with like-minded people who are all on the same journey.
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Community spirit
Take a look at some of the stories shared by members of our worldwide IQOS community.
“Since using IQOS, I found a place, a community, I share a space that fits me. IQOS = elegance, innovation and style. All in one element.”
Jose
“The best experience to give up old-fashioned smelly smoking. I recommend IQOS to everyone.”
Alin
“If you want something new, you have to stop doing something old.”
Orchydea
This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.