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TOGETHER. FORWARD.
Supported steps of progress

Progress. It’s about striving to create a better smoke-free future.

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It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

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If you’re an adult smoker looking for an alternative to cigarettes, IQOS is here to support you in your journey. Just like the more than 14 million adult IQOS users around the world*.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

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If you’re an adult smoker looking for an alternative to cigarettes, IQOS is here to support you in your journey. Just like the more than 14 million adult IQOS users around the world*.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

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I IQOS Because…

"If you want something new, you have to stop doing something old."

Orchydea

"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied."

Giada 

"With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit"

Mariarosaria

This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.