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IQOS - What is heated tobacco?

Real alternatives. Real satisfaction.

IQOS heated tobacco product in use A group of friends, one woman holding a Jade Green IQOS ILUMA Holder.

Real advanced alternatives to smoking that bring you tobacco taste and satisfaction. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.

Better choice.

IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.

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True tobacco taste.

Savour real tobacco taste, with a wide range of flavour experiences.

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Less smell.

Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.

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Important information: IQOS is not risk-free.
*source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.
A man holding an IQOS device fist bumps his friend; a smiling woman looks on.
Enjoy tobacco taste with IQOS ILUMA i PRIME
A bearded man using an Obsidian Black IQOS ILUMA PRIME device.

Better choice.

IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.

Discover more
Important information: IQOS is not risk-free.

True tobacco taste.

Savour real tobacco taste, with a wide range of flavour experiences.

Discover more

Less smell.

Most IQOS consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS*.

Discover more
*source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.

IQOS ILUMA i PRIME
New

Get ready for an enhanced tobacco experience

Shop now

More TEREA flavours to explore

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TEREA TWILIGHT PEARL

The full bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds pleasant forest berry notes: Blueberry with menthol.

Buy TEREA TWILIGHT PEARL
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TEREA OASIS PEARL

The balanced toasted tobacco blend delivers gentle creamy and nutty aromas. But on a click, cooling flavour adds indulgent tropical fruit notes: passion fruit with menthol.

Buy TEREA OASIS PEARL
IQOS_TEREA_CRAFTED_SAPA_PACK_TOP_SELECTED.png
TEREA CRAFTED SAPA BLEND

Mellow and aromatic tobacco enhanced by the indulgent notes of real star anise for surprising sensations.

Buy TEREA CRAFTED SAPA BLEND
IQOS_TEREA_CRAFTED_CENGA_PACK_TOP_SELECTED.png
TEREA CRAFTED CENGA BLEND

Rounded and balanced tobacco complemented by the warm spicy notes of real clove for pleasant sensations.

Buy TEREA CRAFTED CENGA BLEND
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TEREA RUBY WAVE 

A mellow and aromatic tobacco blend with crisp menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.

Buy TEREA RUBY WAVE 
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TEREA Abora Pearl

The full-bodied, toasted tobacco blend delivers malty aroma. A single click releases additional refreshing apple notes.

Buy TEREA Abora Pearl
20220719_1040_TEREA_Page_Carousel_Amelia_Pearl_70x310px
TEREA Amelia Pearl

The balanced, toasted tobacco blend delivers a light, zesty herbal aroma. A single click releases additional refreshing and exotic notes.

Buy TEREA Amelia Pearl
The Laguna Swift label
TEREA Laguna Swift

A rounded tobacco blend with crisp menthol cooling sensations complimented by rainforest aromas.

Buy TEREA Laguna Swift
TEREA Russet
TEREA Russet

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Buy TEREA Russet
TEREA Bronze
TEREA Bronze

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze
TEREA Sienna
TEREA Sienna

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna
TEREA Teak
TEREA Teak

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak
TEREA Amber
TEREA Amber

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber
TEREA Yellow
TEREA Yellow

A mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow
TEREA Silver
TEREA Silver

A balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver
TEREA Blue
TEREA Blue

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

Buy TEREA Blue
TEREA Turquoise
TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise
TEREA Mauve Wave
TEREA Mauve Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Mauve Wave
TEREA Willow
TEREA Willow

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

Buy TEREA Willow
20220719_1040_TEREA_Page_Carousel_GREEN_70x310px
TEREA Green

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green
IQOS_TEREA_CRAFTED_ANTHEA_PACK_TOP_SELECTED.png
TEREA CRAFTED ANTHEA BLEND

Mellow and aromatic tobacco enriched by the delightful notes of real rosemary, elevated by menthol for gentle cooling sensations.

Buy TEREA CRAFTED ANTHEA BLEND
20241001_PMI_BA_Online_ADS_Page_Twilight_Pack_70x310.png
TEREA TWILIGHT PEARL

The full bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds pleasant forest berry notes: Blueberry with menthol.

Buy TEREA TWILIGHT PEARL
20241001_PMI_BA_Online_ADS_Page_Oasis_Pack_70x310.png
TEREA OASIS PEARL

The balanced toasted tobacco blend delivers gentle creamy and nutty aromas. But on a click, cooling flavour adds indulgent tropical fruit notes: passion fruit with menthol.

Buy TEREA OASIS PEARL
IQOS_TEREA_CRAFTED_SAPA_PACK_TOP_SELECTED.png
TEREA CRAFTED SAPA BLEND

Mellow and aromatic tobacco enhanced by the indulgent notes of real star anise for surprising sensations.

Buy TEREA CRAFTED SAPA BLEND
IQOS_TEREA_CRAFTED_CENGA_PACK_TOP_SELECTED.png
TEREA CRAFTED CENGA BLEND

Rounded and balanced tobacco complemented by the warm spicy notes of real clove for pleasant sensations.

Buy TEREA CRAFTED CENGA BLEND
MicrosoftTeams-image.png
TEREA RUBY WAVE 

A mellow and aromatic tobacco blend with crisp menthol complemented by deep indulgent red garden berries and floral undertone aroma notes.

Buy TEREA RUBY WAVE 
20220719_1040_TEREA_Page_Carousel_Abora_Pearl_70x310px_0
TEREA Abora Pearl

The full-bodied, toasted tobacco blend delivers malty aroma. A single click releases additional refreshing apple notes.

Buy TEREA Abora Pearl
20220719_1040_TEREA_Page_Carousel_Amelia_Pearl_70x310px
TEREA Amelia Pearl

The balanced, toasted tobacco blend delivers a light, zesty herbal aroma. A single click releases additional refreshing and exotic notes.

Buy TEREA Amelia Pearl
The Laguna Swift label
TEREA Laguna Swift

A rounded tobacco blend with crisp menthol cooling sensations complimented by rainforest aromas.

Buy TEREA Laguna Swift
TEREA Russet
TEREA Russet

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Buy TEREA Russet
TEREA Bronze
TEREA Bronze

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze
TEREA Sienna
TEREA Sienna

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna
TEREA Teak
TEREA Teak

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak
TEREA Amber
TEREA Amber

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber
TEREA Yellow
TEREA Yellow

A mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow
TEREA Silver
TEREA Silver

A balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver
TEREA Blue
TEREA Blue

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

Buy TEREA Blue
TEREA Turquoise
TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise
TEREA Mauve Wave
TEREA Mauve Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Mauve Wave
TEREA Willow
TEREA Willow

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

Buy TEREA Willow
20220719_1040_TEREA_Page_Carousel_GREEN_70x310px
TEREA Green

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green
IQOS_TEREA_CRAFTED_ANTHEA_PACK_TOP_SELECTED.png
TEREA CRAFTED ANTHEA BLEND

Mellow and aromatic tobacco enriched by the delightful notes of real rosemary, elevated by menthol for gentle cooling sensations.

Buy TEREA CRAFTED ANTHEA BLEND
Discover TEREA flavours

IQOS ILUMA™ is designed to be used only with SMARTCORE™ sticks. Do not use IQOS ILUMA™ and SMARTCORE™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.

Simple ways to switch to heated tobacco products.

Try IQOS

Try IQOS ILUMA at home. 14 days. No obligation to buy.

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Buy IQOS

Order online your IQOS ILUMA Starter kit. Free shipping.

Shop online

Try IQOS

Buy IQOS

Try IQOS ILUMA at home. 14 days. No obligation to buy.

Learn more