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IQOS - Heated Tobacco.

Real alternative. Real satisfaction.

Couple embracing in a beautiful summer's outdoor setting and woman is holding an IQOS device Couple embracing in a beautiful summer's outdoor setting and woman is holding an IQOS device

Real advanced alternatives to smoking that bring you tobacco taste satisfaction.

Better choice.

IQOS is a better choice than continued smoking. As the tobacco is heated rather than burned, it generates no smoke smell and no ash.

Important information: IQOS is not risk-free.

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Better choice.

As IQOS produces vapor and not smoke, it leaves less lingering smell on your hands, hair and clothes.

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Better choice.

As IQOS produces less smell than cigarettes, it is less likely to bother people around you.

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Insert HEETS stick into the holder.
HEETS stick touches ceramic coated blade.
Holder vibrates when ready.
1°c
3DUO HEET 3DUO Holder 3DUO Holder
IQOS 3 DUO

Ready when you are.

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Try IQOS

Try our latest IQOS for free for 15 days in the comfort of your home.

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Try our flavours

Explore the flavour range
myIQOS logo

More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.

Young man opens his IQOS gift box

Try IQOS for free

Try our latest IQOS for free for 15 days in the comfort of your home.

Recommend IQOS

With our Referral Program when you recommend IQOS to an adult friend*, you can both be rewarded.      

IQOS CLUB

Enjoy special offers and member pricing on HEETS, get rewarded for referring a friend* and much more.

*Your friends are adult smokers resident in Switzerland.