Take Back program

Help us reduce waste

Don't you think your tobacco sticks and old devices deserve a second chance? 

Thanks to your support in collecting used tobacco sticks and old devices, we will help reduce littering and waste created by our products. By introducing a convenient and free Take Back program, we aim to transform the used tobacco sticks and to give your old IQOS devices a new chance. 

Ready to play your part? 

To return your old IQOS device, click here.

Continue reading below to find out how it works for HEETS and TEREA tobacco sticks.

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Collect your used HEETS and TEREA sticks after enjoying them.

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After filling the collection bag, return it to us for free via mail or in an IQOS Boutique.

Recycle Icon

We take care of the rest by sending them to our recycling partners to be transformed into something new*. 


*If you want to learn more about what happens to the returned tobacco sticks please follow this link.

A woman dropping a cover in a post box

Make it happen

How it's done
Products you can return for recycling
The collection bag offers an all-in-one solution: both TEREA and HEETS sticks can be returned together in the same bag.
TEREA Sticks*
Used with IQOS ILUMA devices
HEETS Sticks*
Used with IQOS 3 DUO and earlier generation IQOS devices
*If you want to learn more about what happens to the returned tobacco sticks please follow this link.
97% of IQOS adult users said they don't want used tobacco sticks to end up as litter on the streets.** We agree. Which is why we launched our Take Back program. Will you take part?


**Online survey conducted in Japan, Russia & Germany with 718 IQOS adult users in April 2021.
Start participating in the Take Back program
Proceed to shopping online
Get a collection bag by ordering on iqos.com
Online shop
Find our IQOS Boutiques
Visit us to know more about the program and pick up your collection bag
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Discover all our programs and services
Learn more about MyIQOS care and privileges
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