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Take Back program

Help us reduce waste

Don't you think your tobacco sticks deserve a second chance? 

Collecting used tobacco sticks help reduce littering created by our products. Our HEETS and TEREA Take Back program plays a vital role in reducing littering. By introducing a convenient collect and return free program, and recycling the used tobacco sticks, we capture the value of their materials and reduce waste. 

Ready to play your part?

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Collect

Collect your used HEETS and TEREA sticks after enjoying them.

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Return

After filling the collection bag, return it to us for free via mail or in an IQOS Boutique.

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Recycle

We take care of the rest by sending them to our recycling partners to be transformed into something new*. 

 

*If you want to learn more about what happens to the returned tobacco sticks please follow this link.

A woman dropping a cover in a post box

Make it happen

How it's done
Products you can return for recycling
The collection bag offers an all-in-one solution: both TEREA and HEETS sticks can be returned together in the same bag.
TEREA Sticks*
Used with IQOS ILUMA devices
HEETS Sticks*
Used with IQOS 3 DUO and earlier generation IQOS devices
*If you want to learn more about what happens to the returned tobacco sticks please follow this link.
97% of IQOS adult users said they don't want used tobacco sticks to end up as litter on the streets.** We agree. Which is why we launched our Take Back program. Will you take part?

 

**Online survey conducted in Japan, Russia & Germany with 718 IQOS adult users in April 2021.
Start participating in the Take Back program
Proceed to shopping online
Get a collection bag by ordering on iqos.com
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Find our IQOS Boutiques
Visit us to know more about the program and pick up your collection bag
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