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All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
Recycling program by IQOS

Try IQOS for free
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Care and privileges
Care and privileges
Free of charge, no obligation
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience

Upgrade with IQOS Exchange program
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IQOS Devices
- Heat Not Burn Technology
- SMARTCORE INDUCTION SYSTEM™ TECHNOLOGY
- IQOS ILUMA devices
- Get to know your IQOS ILUMA Device
- TEREA sticks
- IQOS ILUMA Accessories
- Orders and Commercial Information
- HEETS tobacco sticks
- Take Back Program
- IQOS Devices
- IQOS 2.4
- IQOS 2.4 Plus
- IQOS 3
- IQOS 3 MULTI
- IQOS 3 DUO
- Services and Support
How often should I clean my IQOS?
To ensure optimal taste, we recommend cleaning your IQOS™ once a day. You can clean even more frequently if you feel the need to.
A regular cleaning of your IQOS™ will make the cleaning process quick and smooth.
Only use IQOS™ original cleaning tools to clean your IQOS™.
How to clean the IQOS Cleaning Tool?
Gently tap the IQOS™ Cleaning Tool on a surface and use a cloth to get rid of the residues.
Do not clean it with water to avoid any humid contact with the electronics of the IQOS™ Holder.
How to clean my IQOS?
You can easily clean your IQOS™ Holder and Cap in few steps:
IQOS Holder:
• Prepare
1. switch off your IQOS Holder
2. wait for at least 30 seconds to cool down the blade
3. remove the cap
4. slide open your IQOS Cleaning Tool and check if it is not deformed and free of particles
• Insert
1. with a straight and gentle gesture, insert the IQOS Cleaning Tool till it touches the bottom of the heating chamber
2. do not twist yet
• Clean
1. without any further pushing pressure, gently twist the IQOS™ Cleaning Tool 2-3 times
2. stop twisting, and extract the Tool straight from the Holder
3. gently tap the Holder and the Cleaning Tool to remove the tobacco residuals
• Finalize – use the IQOS™ Cleaning Sticks as a finishing touch.
1. insert the IQOS™ Cleaning Stick straight along the chamber
2. do not push or hit against the blade
3. do not attempt to clean the blade
4. in case the IQOS™ Cleaning Stick is blocked, do not force. Simply use again the IQOS Cleanig Tool and repeat the above steps.
IQOS Cap:
1. Clean the inside of the IQOS™ Cap from the top with the IQOS™ Cleaning Sticks
2. Clean the bottom of the Cap with the IQOS™ Cleaning Tool:
a. Insert the IQOS™ Cleaning Tool till it touches the bottom of the Cap
b. Without extra push, gently twist the IQOS™ Cleaning Tool 2 - 3 times
c. Stop twisting, and gently tap both the cap and the IQOS™ Cleaning Tool to remove tobacco residuals.
What are the optimal IQOS storage conditions?
Keep IQOS away from water, direct sunlight and/or heat.
Do not leave your IQOS device for extended period of time in a hot place, such as inside a car, as the battery or electronics may be damaged or significantly deteriorated.
What should I do if my IQOS device is not functioning?
If your IQOS device is not working, simply perform a reset.
Still no luck? Please contact Customer Care
Is IQOS as safe as an electronic device?
The IQOS Holder and Pocket Charger are designed to be safe, as electronic devices, when used in accordance with the instructions in the User Guide.
They both comply with the EU consumer electronic safety requirements indicated by the “CE" (European Conformity) symbols on the packaging.
How often should I clean my IQOS?
To ensure optimal taste, we recommend cleaning your IQOS™ once a day. You can clean even more frequently if you feel the need to.
A regular cleaning of your IQOS™ will make the cleaning process quick and smooth.
Only use IQOS™ original cleaning tools to clean your IQOS™.
How to clean the IQOS Cleaning Tool?
Gently tap the IQOS™ Cleaning Tool on a surface and use a cloth to get rid of the residues.
Do not clean it with water to avoid any humid contact with the electronics of the IQOS™ Holder.
How to clean my IQOS?
You can easily clean your IQOS™ Holder and Cap in few steps:
IQOS Holder:
• Prepare
1. switch off your IQOS Holder
2. wait for at least 30 seconds to cool down the blade
3. remove the cap
4. slide open your IQOS Cleaning Tool and check if it is not deformed and free of particles
• Insert
1. with a straight and gentle gesture, insert the IQOS Cleaning Tool till it touches the bottom of the heating chamber
2. do not twist yet
• Clean
1. without any further pushing pressure, gently twist the IQOS™ Cleaning Tool 2-3 times
2. stop twisting, and extract the Tool straight from the Holder
3. gently tap the Holder and the Cleaning Tool to remove the tobacco residuals
• Finalize – use the IQOS™ Cleaning Sticks as a finishing touch.
1. insert the IQOS™ Cleaning Stick straight along the chamber
2. do not push or hit against the blade
3. do not attempt to clean the blade
4. in case the IQOS™ Cleaning Stick is blocked, do not force. Simply use again the IQOS Cleanig Tool and repeat the above steps.
IQOS Cap:
1. Clean the inside of the IQOS™ Cap from the top with the IQOS™ Cleaning Sticks
2. Clean the bottom of the Cap with the IQOS™ Cleaning Tool:
a. Insert the IQOS™ Cleaning Tool till it touches the bottom of the Cap
b. Without extra push, gently twist the IQOS™ Cleaning Tool 2 - 3 times
c. Stop twisting, and gently tap both the cap and the IQOS™ Cleaning Tool to remove tobacco residuals.
What are the optimal IQOS storage conditions?
Keep IQOS away from water, direct sunlight and/or heat.
Do not leave your IQOS device for extended period of time in a hot place, such as inside a car, as the battery or electronics may be damaged or significantly deteriorated.
What should I do if my IQOS device is not functioning?
If your IQOS device is not working, simply perform a reset.
Still no luck? Please contact Customer Care
Is IQOS as safe as an electronic device?
The IQOS Holder and Pocket Charger are designed to be safe, as electronic devices, when used in accordance with the instructions in the User Guide.
They both comply with the EU consumer electronic safety requirements indicated by the “CE" (European Conformity) symbols on the packaging.