What is IQOS?

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked.
IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavorful nicotine containing vapour.
IQOS and TEREA or HEETS tobacco sticks are not for minors (under 18 years). Please refer to Important Information section for details.

No. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke. 

No. IQOS is not a smoking cessation device or intended as a device to quit smoking.  If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.

The inbound allowance for tobacco sticks are similar to cigarettes and may vary from one country to another.
Before leaving for vacation, please double check the allowances set by respective government agency in the country of your travel. 
Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines.
Travelers should check before traveling if entering with tobacco products in their country of destination is allowed.

Nicotine is addictive.  However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.

In the event IQOS™ is not expressly regulated, consumers should respect the rules and exercise common sense with respect to where and around whom they use the product.
The composition of the aerosol of this product is significantly different from that of the cigarette smoke.
A decision concerning the use in indoor public places will need to be made by the authorities.

On a plane: consumers should ask permission from airline staff. Most airlines currently do not allow smoking or usage of alternative tobacco products on their aircrafts.

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell.
If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.