Your tobacco sticks automatically delivered
Explore products and buy
![20240705_AGILE_Starter_Kit_Tryiqos_Subnav_Banner_desktop_512x326_EN](/sites/g/files/hncfsx821/files/2024-07/20240705_AGILE_Starter_Kit_Tryiqos_Subnav_Banner_desktop_512x326_EN.png)
New to IQOS? Register and get your Starter Kit a special price!
Buy now
![Refreshed_ONE_MID_512x326.png](/sites/g/files/hncfsx821/files/2024-06/Refreshed_ONE_MID_512x326_0.png)
Pre-owned. Pre-loved. Devices with a past and a future
![20240612_sub_navigation_Banner_TEREA-Set-Revamp_512x326_desktop_EN](/sites/g/files/hncfsx821/files/2024-07/20240612_sub_navigation_Banner_TEREA-Set-Revamp_512x326_desktop_EN.jpg)
TEREA Discovery Sets: Explore taste sensations
Buy now
![Discover our TEREA Capsule flavors](/sites/g/files/hncfsx821/files/2024-06/PMI_BA_Online_Sub_Nav_Banner_desktop_EN.jpg)
Discover our TEREA Capsule flavors
Buy now
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
Care and privileges
Care and privileges
Free of charge, no obligation
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
![Recommend IQOS and be rewarded](/sites/g/files/hncfsx821/files/2024-06/Desktop%20EN.png)
Recommend IQOS and be rewarded
Refer now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Refer a friend and both get rewarded
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
![IQOS_ILUMA_Navigation_Default_Grid3_Global_Desktop_Standard](/sites/g/files/hncfsx821/files/2022-06/IQOS_ILUMA_Navigation_Default_Grid3_Global_Desktop_Standard.jpg)
Enjoy Privileges
Discover IQOS Club
![Why IQOS is not an e-cigarette.](/sites/g/files/hncfsx821/files/2021-04/Science%20article%202.png)
Apr 26, 2021
Why IQOS is not an e-cigarette.
More and more adult smokers are switching to smoke-free alternatives to cigarettes – for example to IQOS or e-cigarettes. Are both alternatives the same thing? No, they aren’t. Although IQOS and e-cigarettes have a few things in common, they are different in some key ways. But let’s start from the beginning:
![Why IQOS is not an e-cigarette.](/sites/g/files/hncfsx581/files/inline-images/Graphic_Desktop_EN.jpg)
While the composition of e-cigarette emissions varies by brand, clear scientific conclusions can be made for IQOS: IQOS emits 95% less harmful chemical components compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on iqos.com.
If you want to learn more about the science behind IQOS, visit our dedicated web page: