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Your IQOS Starter Kit with the new intense tobacco flavour TEREA Dark Red.
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The new intensive tobacco flavour.
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2 tastes in 1 nicotine stick
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For IQOS ILUMA Series
Colour your way. Curious?
Shop IQOS ILUMA accessories
The new intensive tobacco flavour.
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All you need to know
What is IQOS?
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
Try IQOS with the new TEREA Dark Red.
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Tobacco sticks automatically delivered
IQOS Curious X
When curiosity leads to unexpected pleasure.
Online troubleshooting tools for you to fast-track fixing your device.
Find the answer in our FAQs.
All-round support for your IQOS device.
All on warranty and benefits for your device.
Apr 26, 2021
Why IQOS is not an e-cigarette.
More and more adult smokers are switching to smoke-free alternatives to cigarettes – for example to IQOS or e-cigarettes. Are both alternatives the same thing? No, they aren’t. Although IQOS and e-cigarettes have a few things in common, they are different in some key ways. But let’s start from the beginning:

See Important Information on iqos.com.
If you want to learn more about the science behind IQOS, visit our dedicated web page: