Key reasons to switch to IQOS
Real tobacco, real progress
IQOS Refreshed, Take back program & more
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
Explore products and buy
Sophisticated design – Refined finishing
Our reference device – Elegant design
Compact format – All-in-one
New to IQOS?
Discover our Starter Kits
Refurbished device
Refurbished device
Pre-owned. Pre-loved. Devices with a past and a future
Our TEREA Original Collection
Our exclusive TEREA CRAFTED range
Our Tobacco classics
TEREA Discovery Sets: Explore taste sensations
Buy now
New IQOS ILUMA i PRIME
Your tobacco moment. Now, your way.
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more
IQOS BLACK FRIDAY WEEKS
Get your Starter Kit for CHF 19.–
Care and privileges
Care and privileges
No obligation to buy
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience
Recommend IQOS
Recommend now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
New federal Law on tobacco products and electronic cigarettes
Learn more
Apr 26, 2021
Why IQOS is not an e-cigarette.
More and more adult smokers are switching to smoke-free alternatives to cigarettes – for example to IQOS or e-cigarettes. Are both alternatives the same thing? No, they aren’t. Although IQOS and e-cigarettes have a few things in common, they are different in some key ways. But let’s start from the beginning:
While the composition of e-cigarette emissions varies by brand, clear scientific conclusions can be made for IQOS: IQOS emits 95% less harmful chemical components compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on iqos.com.
If you want to learn more about the science behind IQOS, visit our dedicated web page: