Jan 15, 2025

Adult smokers looking to switch from cigarettes to smoke-free alternatives may already be familiar with IQOS and heated tobacco. IQOS is Philip Morris International’s leading brand of heated tobacco products. Included in the new device range is the IQOS ILUMA series – comprising the IQOS ILUMA, IQOS ILUMA ONE and IQOS ILUMA PRIME. 

 

When exploring and familiarising yourself with IQOS, it’s understandable to have questions about the brand – not just on how its devices work, but also about its name. Read on to learn more about IQOS, including what its name stands for and how to pronounce and spell device names.

 

What does IQOS stand for? 

 

Many adult smokers may be wondering what IQOS stands for. IQOS is not an acronym, although it has been falsely labelled as such by some third parties. The name IQOS was chosen by Philip Morris International as a brand name for its leading range of heated tobacco products. It indicates the innovative technology behind the products combined with the advanced science used in their creation. 

 

How do you spell IQOS? 

 

There are a few common misspellings of IQOS, including IQOUS, IQUS and ICUS. IQOS is in fact spelt IQOS in all global markets, and there are no other variations. 

 

How do you pronounce IQOS? 

 

As with the spelling of IQOS, sometimes there’s also confusion over how to pronounce the brand name. 

 

Common mispronunciations 

 

The name IQOS has a few common mispronunciations. It is often incorrectly pronounced as “eye-kose” or “eye-cus”. 

 

The correct pronunciation 

 

IQOS is correctly pronounced as “eye-koss”. 

 

Cultural and linguistic considerations 

 

The pronunciation of IQOS may have slight variations across different languages and regions. However, the global pronunciation should be “eye-koss”. 

 

ILLUMA, ILUMIA, ILIMA or ILUMINA? How to Spell IQOS ILUMA 

 

In addition to IQOS, you might also be wondering how to spell the names of devices in the ILUMA series. Similar to the brand name, there can also be common misspellings of these devices, such as IQOS ILLUMA, ILUMIA, ILIMA, ILUNA or ILUMINA. The correct spellings of these products are as follows – IQOS ILUMA, IQOS ILUMA ONE and IQOS ILUMA PRIME. 

 

How to pronounce IQOS ILUMA 

 

The correct pronunciation for IQOS ILUMA is “eye-koss il-oo-ma”. 

 

TEREA pronunciation 

 

TEREA are the heated tobacco sticks used in IQOS ILUMA devices. For those wondering about TEREA pronunciation, the name of this consumable is pronounced “ter-rey-ah”.

 

Practical application 

 

Knowing how to confidently say IQOS, IQOS ILUMA and TEREA can be useful for adult users – especially when purchasing IQOS products in stores or when travelling abroad. Pronouncing IQOS correctly could allow shop assistants to better understand what you’re asking for, helping to ensure you purchase the correct product.

Understanding how to spell IQOS and the names of the devices in the ILUMA series also has its uses. The next time you find yourself wondering about the product, you can confidently type “IQOS” into search engines and be directed to the correct results. Remember not to use IQUOS, IQUS or ICUS for IQOS‑related searches or ILLUMA, ILUMIA, ILIMA, ILUNA or ILUMINA for IQOS ILUMA searches. 

 

Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.

This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources. We make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.