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Rethink tobacco.

Winter woodland scene, low sun through the trees Winter woodland scene, low sun through the trees

IQOS and HEETS are the perfect combination to enjoy the real taste of tobacco. 

  • Russet
  • Bronze
  • Sienna
  • Teak
  • Amber
  • Turquoise
  • Willow
  • Mauve
Russet

Robust & Malty

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Aroma note

HeetsPage_HeetsTile_Russet_Malty

Malty

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Bronze

Rich & Warm

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Aroma note

Bronze icon

Cocoa

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Sienna

Balanced & Woody

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Aroma note

Icon Sienna

Woody

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Teak

Rounded & Creamy

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

Aroma note

HeetsPage_HeetsTile_Teak_Nutty

Nutty

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Amber

Balanced & Roasted

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Aroma note

HeetsPage_HeetsTile_Teak_Nutty

Nutty

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Turquoise

Refreshing

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Aroma note

zesty icon

Zesty

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Willow

Balanced & Cooling

A tobacco blend with crisp menthol cooling
sensations complimented with citrus nuances and aromas of spicy herbs.

Aroma note

green zing icon

Zesty

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Mauve

Rich & Satisfying

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Aroma note

Flavour icons RGB outlined__PURPLE

Berry

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How long does a HEETS tobacco stick last?

HEETS were designed to provide you with tobacco satisfaction similar to the one you get from a cigarette. They last on average 6 minutes or 14 puffs – which is similar for a cigarette. But as the HEETS taste is different you may be inclined to puff more frequently. Longer and gentler puffs would extend the duration and increase satisfaction from your HEETS. 

HEETS taste HEETS taste
Huge tobacco leaves freshly cut and carried by farm worker

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia.

At the core.

They are the core of this industry.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles and the synergies that can be achieved when combined to create your favorite flavors. 

Huge tobacco leaves freshly cut and carried by farm worker

Tobacco journey.

HEETS made for IQOS

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia.

IQOS holder with HEETS stick next to a charger on red notebook

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles and the synergies that can be achieved when combined to create your favorite flavors. 

Tobacco field at sunset

At the core.

They are the core of this industry.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.