HEETS tobacco sticks with a range of flavors

Language English

HEETS are no longer available. Upgrade to IQOS ILUMA and enjoy an even better tobacco experience with TEREA.

Learn more

Learn more about heated tobacco

IQOS and HEETS are the perfect combination to enjoy the real taste of tobacco.

Russet
Bronze
Sienna
Teak
Amber
Turquoise
Willow
Mauve

Russet

Robust & Malty

A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

Aroma note

Malty

Aroma

Body

Intensity

Bronze

Rich & Warm

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Aroma note

Cocoa

Aroma

Body

Intensity

Sienna

Balanced & Woody

A rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Aroma note

Woody

Aroma

Body

Intensity

Teak

Rounded & Creamy

A balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

Aroma note

Nutty

Aroma

Body

Intensity

Amber

Balanced & Roasted

A rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Aroma note

Nutty

Aroma

Body

Intensity

Turquoise

Refreshing

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Aroma note

Zesty

Aroma

Body

Intensity

Willow

Balanced & Cooling

A tobacco blend with crisp menthol cooling
sensations complimented with citrus nuances and aromas of spicy herbs.

Aroma note

Zesty

Aroma

Body

Intensity

Cooling

Mauve

Rich & Satisfying

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Aroma note

Berry

Aroma

Body

Intensity

Cooling

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and aromatic tobacco blends to satisfy every taste.

In HEETS sticks the tobacco is not burnt, but heated thanks to IQOS HeatControl™ Technology. Therefore it delivers the true taste of real tobacco that is different than what you are used to with a cigarette that is burnt. Adult smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette*.

*Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.

To create HEETS sticks and bring you a high quality tobacco taste experience we use the latest in design materials and technology innovations. HEETS sticks feature a clever construction that consists of 5 parts, each with a very special function.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.

HEETS were designed to provide you with tobacco satisfaction similar to the one you get from a cigarette. They last on average 6 minutes or 14 puffs – which is similar for a cigarette. But as the HEETS taste is different you may be inclined to puff more frequently. Longer and gentler puffs would extend the duration and increase satisfaction from your HEETS.

Huge tobacco leaves freshly cut and carried by farm worker

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia.

At the core.

They are the core of this industry.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles and the synergies that can be achieved when combined to create your favorite flavors.

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia.

IQOS holder with HEETS stick next to a charger on red notebook

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles and the synergies that can be achieved when combined to create your favorite flavors.

New to IQOS? Unlock your IQOS Starter Kit.

Club member? Benefit from the best prices on your TEREA!

Colour your way. Now, a new way. Curious?

New IQOS ILUMA i

New to IQOS? Try IQOS for 14 days.

Recommend IQOS

IQOS Curious X

Rethink tobacco.

What are HEETS?

A new tobacco taste experience.

*Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.

Tobacco taste.

How HEETS are produced.

How long does a HEETS tobacco stick last?

Tobacco journey.

From farmer to consumer.

At the core.

Years of experience.

Tobacco journey.

From farmer to consumer.

Years of experience.

At the core.