IQOS Refreshed, Take back program & more
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered
Explore products and buy

New to IQOS? Unlock your IQOS Starter Kit.
Discover our Starter Kits

Club member? Benefit from the best prices on your TEREA!
Shop the largest range of TEREA here.
For IQOS ILUMA Series

Colour your way. Now, a new way. Curious?
Shop IQOS ILUMA accessories

New IQOS ILUMA i
Own your moment. One touch ahead. Curious?
All you need to know
What is IQOS?
Key reasons to switch to IQOS
Real tobacco, real progress
The science behind IQOS
IQOS Refreshed, Take back program & more

New to IQOS? Try IQOS for 14 days.
Try it now
Care and privileges
Care and privileges
No obligation to buy
Your tobacco sticks automatically delivered
All-round support for your IQOS device
Dedicated programs, rewards and benefits
Collect points & upgrade your membership status
The app to personalise your IQOS experience

Recommend IQOS
Recommend now
Free of charge, no obligation
Discover IQOS Club
Check your points & upgrade your membership status
Share your IQOS experience
Upgrade your IQOS device to the latest version
Tobacco sticks automatically delivered

IQOS Curious X
When curiosity leads to unexpected pleasure.
Online troubleshooting tools for you to fast-track fixing your device.
Find the answer in our FAQs.
All-round support for your IQOS device.
All on warranty and benefits for your device.
![03_Where_Can_You_Find_Heated_Tobacco_Website_Banner_Desktop_1920x500px_v2[1].png](/sites/g/files/hncfsx1151/files/2025-01/03_Where_Can_You_Find_Heated_Tobacco_Website_Banner_Desktop_1920x500px_v2%5B1%5D.png)
Jan 26, 2024
Where Can You Find Heated Tobacco? | IQOS Switzerland
The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.
If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS ILUMA devices you can choose from: IQOS ILUMA i PRIME, IQOS ILUMA and IQOS ILUMA ONE. You can find our heated tobacco devices in our IQOS online shop or in any of our IQOS points of sale.
IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.
Where can you find TEREA?
IQOS uses specially designed tobacco sticks for heating called TEREA. To create TEREA and bring IQOS legal age users a high-quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. IQOS ILUMA uses SMARTCORE™ technology, which uses induction to heat the tobacco in the stick, which is made from real tobacco leaf, evenly from the inside. This way, TEREA can provide taste satisfaction close to a cigarette.**
TEREA offer tobacco experience without having to compromise. A modern twist on tobacco classics, TEREA come in a range of flavour experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your TEREA based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.
You can find our TEREA in the IQOS online shop, where you can order them from the comfort of your home, in IQOS boutiques or in retailers such as petrol stations and tobacco shops.
If you’d like to find heated tobacco near you, you can visit our store locator with a map, which will direct you to your closest IQOS points of sale. Or you can ask us in the online chat.
Where can you find TEREA while travelling?
Wherever you are travelling, you can enquire with the respective customs administration about how many TEREA you are permitted to take into the country you travel to and buy the respective amount before travelling.
If you travel abroad, please be aware that TEREA tobacco sticks are only available in Switzerland, Andorra, the Canary Islands, Germany, the Netherlands, Sweden, the United Arab Emirates, Indonesia, Spain, Japan, Italy, Portugal, Cyprus, Korea, Greece, the Czech Republic, Slovakia, Turkish Cyprus and Lithuania. So don’t forget to order your TEREA before your trip.
IMPORTANT INFORMATION: TEREA ARE NOT RISK-FREE AND ARE ADDICTIVE.
* Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
** Source: 3-month clinical studies conducted in the US and Japan with 160 adult smokers each under real conditions (ambulatory).