Feb 6, 2025

The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products real tobacco taste and experience with no fire, no ash and no cigarette smoke smell. 
If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS ILUMA devices you can choose from: IQOS ILUMA i PRIME, IQOS ILUMA and IQOS ILUMA ONE. You can find our heated tobacco devices in our IQOS online shop or in any of our IQOS points of sale.
IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

 

Where can you find TEREA?

IQOS uses specially designed tobacco sticks for heating called TEREA. To create TEREA and bring IQOS legal age users a high-quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. IQOS ILUMA uses SMARTCORE™ technology, which uses induction to heat the tobacco in the stick, which is made from real tobacco leaf, evenly from the inside. This way, TEREA can provide taste satisfaction close to a cigarette.**

TEREA offer tobacco experience without having to compromise. A modern twist on tobacco classics, TEREA come in a range of flavour experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your TEREA based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.
You can find our TEREA in the IQOS online shop, where you can order them from the comfort of your home, in IQOS boutiques or in retailers such as petrol stations and tobacco shops. 
If you’d like to find heated tobacco near you, you can visit our store locator with a map, which will direct you to your closest IQOS points of sale. Or you can ask us in the online chat.

 

Where can you find TEREA while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many TEREA you are permitted to take into the country you travel to and buy the respective amount before travelling. 
If you travel abroad, please be aware that TEREA tobacco sticks are only available in Switzerland, Andorra, the Canary Islands, Germany, the Netherlands, Sweden, the United Arab Emirates, Indonesia, Spain, Japan, Italy, Portugal, Cyprus, Korea, Greece, the Czech Republic, Slovakia, Turkish Cyprus and Lithuania. So don’t forget to order your TEREA before your trip. 
 

IMPORTANT INFORMATION: TEREA ARE NOT RISK-FREE AND ARE ADDICTIVE. 

 

 

Store locator