Jun 5, 2026
Discover the benefits of IQOS and heated tobacco
Why adult smokers are switching from smoking to IQOS?
A cleaner experience
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
IMPORTANT INFORMATION: IQOS is not risk-free.
Next level innovation.
A tobacco experience. Designed around you. If it’s an improved draw and no cleaning you’re after, try the IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.
Cigarettes produce tar, IQOS doesn’t
Burning a cigarette generates smoke and tar. This is not the case with IQOS, because IQOS heats the tobacco instead of burning it.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.
Next level tobacco pleasure.
Savour the taste. Lose the smoke. From classic tobacco to exciting blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the IQOS ILUMA.
Do not ingest or disassemble SMARTCORE™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.