Discover IQOS ILUMA – the newest IQOS device

For a smoke-free tobacco experience offering new depths of satisfaction, in a range of devices offering next-level technology, simplicity and choice, it’s time to switch to IQOS ILUMA.

IQOS ILUMA – next level forward

Switching to a smokeless alternative to cigarettes has never been easier, with the revolutionary new IQOS ILUMA heated tobacco devices.

The new IQOS range delivers real tobacco taste and satisfaction* and emits 95% less harmful chemicals compared to cigarettes.**

Each IQOS ILUMA device is packed with next-level technology to offer a seamless, effortless tobacco experience. Savour your tobacco moments without blade breakages, tobacco residue or cleaning, with the revolutionary new IQOS ILUMA induction heating system – compatible only with TEREA tobacco sticks.

IQOS ILUMA heated tobacco technology means no smoke and a better, simpler tobacco experience for you.

* Source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

** Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.   ​

“95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette . See important information on IQOS.com

The SMARTCORE INDUCTION SYSTEM™ – next level tobacco technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™.

Paired with the all-new TEREA tobacco stick designed specifically for IQOS ILUMA, these bladeless devices use an innovative internal stainless-steel element to heat the tobacco from within, without burning it.

This gives you an altogether better and more pleasurable experience, with no ash and no cleaning necessary. You savour every tobacco moment with no cigarette smoke and no ash, and, as most consumers agree, less smell than ever before.

And because there’s no blade, unlike in other IQOS heated tobacco devices, there are no blade breakages to worry about.

TEREA STICKS – next level tobacco pleasure

The new TEREA tobacco sticks offer an expertly blended tobacco experience made only for IQOS ILUMA, with a fully sealed design for less hassle and less smell than ever before, as most consumers agree.

A sealed stick means no tobacco residue and nothing to clean. Just remove and dispose of the stick once it has cooled off according to your local waste disposal regulations.

You'll discover real tobacco taste and satisfaction across the TEREA range, with consistent taste from stick to stick and improved draw, generous vapour, and a wide choice of flavours for every palate, from full-bodied tobacco blends to cooling sensations and aromatic flavours.

With TEREA you can rediscover your favourite tobacco flavours and explore exciting new blends, allowing you to unlock new levels of tobacco taste and enjoyment.

IQOS ILUMA PRIME - our most advanced heat not burn device

IQOS ILUMA PRIME is packed with technology, including autostart, alerts and more features enabled by the IQOS app. It is wrapped in an elegant and customisable aluminium design with SMARTCORE INDUCTION TECHNOLOGY™ at its heart. IQOS ILUMA PRIME is our smartest and most refined IQOS device yet, delivering enhanced tobacco pleasure.

IQOS ILUMA – our iconic design, reinvented

With the same design as our classic IQOS devices, combined with cleaner and more reliable induction technology, IQOS ILUMA is the perfect fit for a smoke-free experience that delivers the taste of real tobacco.

IQOS ILUMA ONE – an effortless, simple, pocket-sized device

Packed with the same SMARTCORE INDUCTION SYSTEM™ technology as its IQOS ILUMA series counterparts, IQOS ILUMA ONE delivers a clean, enhanced next-level tobacco experience.