IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked.

IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour.

IQOS and HEETS tobacco sticks are not for minors (under 18 years).  Please refer to Important Information section for details.

The inbound allowance for tobacco sticks are similar to cigarettes and may vary from one country to another. 

Before leaving for vacation, please double check the allowances set by respective government agency in the country of your travel. 

Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines.

Travelers should check before traveling if entering with tobacco products in their country of destination is allowed.

We state that IQOS emits on average 90-95% lower levels of harmful chemicals compared to cigarettes.  The percentage (90-95%) refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA, and which are found in IQOS tobacco vapor, when compared to the smoke from a 3R4F reference cigarette. The exact percentage reduction depends on the specific list being referenced.  To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.

It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.

The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Nicotine is addictive.  However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.

1. Insert the TEREA stick up to the line on the filter until the holder vibrates and light(s) pulse(s). Heating starts automatically, or by pressing the button for 1 second
2. You can start using your device once the holder vibrates and the lights stay fixed
3. To signal the last 30 seconds of use or that the last 2 puffs are left, the holder will vibrate with the light(s) pulsing white
4. Dispose of the stick immediately after you’ve used it, once it has cooled off, simply by removing the stick from the holder and disposing of them according to your local waste disposal regulations. Moreover, if you want to help us reduce waste, you can join our Take Back Program. It is a free service by which you can easily return your used tobacco sticks to us so we will have them recycled into something new. Discover more following this link.
5. Insert the holder in the charger for recharging 

No problem. Features and settings can be turned on or off via the IQOS app such as autostart, customization features. And do remember to register your device by scanning the QR code on the box of your device . Alternatively, visit https://ch.iqos.com/en/iluma/register and follow the instructions on the screen.

To reset your device, place the holder in the pocket charger and press the button for 10 seconds, then release. All of the lights will turn OFF, blink twice, and turn on again to confirm a RESET. That’s it, you’re done.