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What are the best storage conditions for IQOS ILUMA? 

Your IQOS ILUMA works best between 0 - 40℃, and TEREA tobacco sticks taste best when you keep them at room temperature. Here are a few storage tips: 
 
 

  • Keep your device away from water, direct sunlight and heat.
  • Don’t leave your device in a hot place like inside a car because the lithium-ion battery and electric circuit board could be damaged, or significantly deteriorated.
  • To ensure the best taste and to get the most from your device, we also recommend you avoid exposing your IQOS ILUMA and TEREA sticks to low temperatures for a long period of time.
  • Store IQOS ILUMA or IQOS ILUMA PRIME and TEREA sticks in a clean, dry, cool place.
  • Do not expose IQOS ILUMA or IQOS ILUMA PRIME and TEREA sticks to high humidity conditions or direct sunlight.
  • Do not use TEREA sticks that have been exposed to excessive heat or moisture.

 
Additional information:
In cold outdoor conditions, the device may be able to start if it’s kept warm (e.g.in your coat pocket). Nevertheless, while using the holder, the cold outdoor temperature may lead to:
 
a.    Lower performance of the aerosol
b.    Not enough energy to match the (per tobacco stick) designed usage duration (up to 6’ or 14 puffs whichever comes first). 

What’s special about IQOS ILUMA PRIME’s design? 

The IQOS ILUMA PRIME is our premium device and perfect for the most discerning users, with its innovative design and considered use of stunning materials. For example, the IQOS ILUMA PRIME holder and pocket charger come in an aluminum body with a leather or fabric wrap on the pocket charger. 


IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

For more details, please refer to the Important Information section at iqos.com.

Why do TEREA sticks have two filters? 

To deliver you a cleaner experience. The filter tips at both ends of TEREA sticks eliminate any residual tobacco falling out and circulating in your IQOS ILUMA. So you don’t have to clean your device every time you use it, like other brands.  

What colours does the IQOS ILUMA PRIME come in? 

IQOS ILUMA PRIME is available in 4 stylish colours; Gold, Black, Green and Taupe. 

What is the metal inside TEREA tobacco sticks? Should I be concerned?

TEREA tobacco sticks are designed to be used only with IQOS ILUMA devices that have SMARTCORE INDUCTION SYSTEMTM, which uses a metal heating element coated with stainless steel and placed inside a TEREA tobacco stick for heating of tobacco. TEREA tobacco sticks should be kept out of reach of children and pets at all times and should not be taken apart, as the metal heating element has sharp edges. Swallowed TEREA tobacco sticks can cause serious injury to internal organs due to the presence of this metal heating element. If TEREA tobacco sticks are swallowed, seek medical attention immediately. Always dispose of TEREA tobacco sticks immediately after use according to local waste disposal regulations.

Moreover, if you want to help us reduce waste, you can join our Take Back Program. It is a free service by which you can easily return your used tobacco sticks to us so we will have them recycled into something new. Discover more following this link.

How does IQOS ILUMA heat the tobacco? 

The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and TEREA completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

What do device vibrations mean? 

Holder vibrations are activated in the following situations:

  • At the start of heating (once you press the Holder Button to start) 
  • When the experience is nearly complete (30 seconds prior the end) 

What is a New ProtectPLUS™ System?

ProtectPLUS™ System hosts a number of technological improvements:
- robust outer shell improves shock resistance of the device
- new side door opening tested to guarantee reliable performance
- new technology provides longer battery life
- heating chamber of your Holder has been redesigned for improved reliability

IQOS

May 5, 2021

Do E-Cigarettes Contain Tobacco?

There are many smoking alternatives out there today available for adult smokers, and each have different features and functions. Some adult smokers may have the tendency to wrongly group all smoking alternatives under one category: “e-cigarettes”. However, did you know that e-cigarettes are actually only one type of smoking alternative, specifically referring to a type of smoke-free alternative that does not contain real tobacco? And did you also know that there are other types of smoking alternatives that exist beyond e-cigarettes, which contain real tobacco?

Let’s take a look at these different options. 

First things first. What are e-cigarettes?
Electronic cigarettes – also called e-cigarettes or vapes – are one type of alternative to smoking. The key thing to note about e-cigarettes is that they do not utilize real tobacco. Rather, they heat e-liquids (sometimes called vaping liquid), which evaporates, producing a vapor that is drawn from the device through a mouthpiece.

No combustion occurs when an adult user draws from an e-cigarette, as nothing actually burns. While there is vapor, there is no smoke. This is why e-cigarettes are sometimes referred to as a smoke-free alternative to cigarettes. In addition, the e-liquids utilized in e-cigarettes can come with or without nicotine, and generally come in various flavors, including tobacco flavor. So, while there may be e-liquids that produce a vapor that tastes like tobacco, e-cigarettes with real tobacco do not exist.

If e-cigarettes do not contain tobacco, what types of smoking alternatives do?
While you won’t be able to find “e-cigarette tobacco”, if you are an adult who would otherwise continue to smoke or use other nicotine products, there are smoke-free tobacco products that you can explore. In this case, heated tobacco may be what you are looking for.

Heated tobacco, or heat-not-burn, is a type of smoke-free technology. Heated tobacco devices utilize real tobacco that is specially processed and formed into sticks. The tobacco sticks are then inserted into the device, where the tobacco is heated to very specific, controlled temperatures. This controlled heating ensures that the real tobacco does not burn; however, since there is heating involved, tobacco flavors are released, while smoke and ash are eliminated from the tobacco experience.

IQOS is one example of a heat-not-burn device that utilizes real tobacco, formed into tobacco sticks called HEETS, developed to be used exclusively with IQOS technology. HEETS are made of real tobacco leaves which are specially prepared and compressed. They are also designed to last around 14 puffs, which is around the same amount of time as a cigarette. Moreover, the way IQOS heats the HEETS tobacco sticks are via a heating blade, which means the tobacco heats first (and not the paper wrapped around the tobacco stick), ensuring a consistent tobacco taste and experience. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally occurring in tobacco.

How do I choose between e-cigarettes and heated tobacco?
Once the main difference between e-cigarettes and heated tobacco is understood, it is a matter of personal preference for the adult smoker who is looking for a smoking alternative. E-cigarettes do not contain real tobacco, but rather, utilize an e-liquid which is vaporized, allowing the experience to be smoke and ash free.
On the other hand, heated tobacco products, like IQOS, utilize real tobacco sticks called HEETS, which provide real tobacco taste, just with the added benefits of a smoke-free alternative.

 

 

Compare all IQOS devices

 

 

IQOS

Apr 28, 2021

E-Cigarette Liquid vs HEETS Tobacco Sticks – IQOS Switzerland

E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit.
However, the way that e-cigarettes vs heated tobacco products deliver this distinction over cigarette smoking is quite different. E-cigarettes utilize a liquid, while heated tobacco utilizes tobacco sticks.

What are e-cigarette liquids?
To begin, e-cigarettes do not utilize real tobacco. Rather, they utilize e-cigarette liquid, sometimes also called e-cig liquid, e-liquid, or vaping liquid. E-liquid often comes in a variety of flavors, and may contain nicotine (some are nicotine-free).

What are HEETS Tobacco Sticks?
Unlike e-cigarettes, IQOS heated tobacco products do utilize real tobacco, processed and formed in specific ways to work seamlessly with their corresponding devices. HEETS are to be used with IQOS heated tobacco devices.
HEETS are made of real, processed tobacco leaf, and therefore, contain real tobacco flavor. They are specially designed to last around 14 puffs, which is around the same amount of time as a cigarette. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally present in tobacco.

What’s the difference between HEETS and e-liquids?
The main difference between HEETS tobacco sticks and e-liquids lies in the overall experience.
E-liquid is drawn from the tank of e-cigarettes and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, vapor can be drawn from the device through a mouthpiece. There is no smoke nor ash created, only the vapor. The adult user of the product is able to taste the specific flavor of the e-liquid that was inserted.

HEETS tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and heated to specific temperatures. With IQOS, HEETS are heated from the inside using a special heating blade. The heating temperature is controlled to reach 350 degrees C, which provides a high quality tobacco experience with no fire, no ash, and no smoke. Once again, only a vapor is created.
While both options have their differences, the most important thing that using HEETS or e-liquids have in common is this: they are both alternatives for adult smokers to continue smoking. If you are an adult smoker who would otherwise continue smoking or use other nicotine products, and you are looking for a smoke-free alternative that does not involve tobacco, e-cigarettes and e-liquids may be of interest to you. However, if you are looking for a smoke-free tobacco experience that has a similar ritual and taste profile of smoking, IQOS is a better choice than continue to smoke. Important information: IQOS is not risk-free.

 

 

Explore all our heets flavors

 

 

What are the best storage conditions for IQOS ILUMA? 

Your IQOS ILUMA works best between 0 - 40℃, and TEREA tobacco sticks taste best when you keep them at room temperature. Here are a few storage tips: 
 
 

  • Keep your device away from water, direct sunlight and heat.
  • Don’t leave your device in a hot place like inside a car because the lithium-ion battery and electric circuit board could be damaged, or significantly deteriorated.
  • To ensure the best taste and to get the most from your device, we also recommend you avoid exposing your IQOS ILUMA and TEREA sticks to low temperatures for a long period of time.
  • Store IQOS ILUMA or IQOS ILUMA PRIME and TEREA sticks in a clean, dry, cool place.
  • Do not expose IQOS ILUMA or IQOS ILUMA PRIME and TEREA sticks to high humidity conditions or direct sunlight.
  • Do not use TEREA sticks that have been exposed to excessive heat or moisture.

 
Additional information:
In cold outdoor conditions, the device may be able to start if it’s kept warm (e.g.in your coat pocket). Nevertheless, while using the holder, the cold outdoor temperature may lead to:
 
a.    Lower performance of the aerosol
b.    Not enough energy to match the (per tobacco stick) designed usage duration (up to 6’ or 14 puffs whichever comes first). 

What’s special about IQOS ILUMA PRIME’s design? 

The IQOS ILUMA PRIME is our premium device and perfect for the most discerning users, with its innovative design and considered use of stunning materials. For example, the IQOS ILUMA PRIME holder and pocket charger come in an aluminum body with a leather or fabric wrap on the pocket charger. 


IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

For more details, please refer to the Important Information section at iqos.com.

Why do TEREA sticks have two filters? 

To deliver you a cleaner experience. The filter tips at both ends of TEREA sticks eliminate any residual tobacco falling out and circulating in your IQOS ILUMA. So you don’t have to clean your device every time you use it, like other brands.  

What colours does the IQOS ILUMA PRIME come in? 

IQOS ILUMA PRIME is available in 4 stylish colours; Gold, Black, Green and Taupe. 

What is the metal inside TEREA tobacco sticks? Should I be concerned?

TEREA tobacco sticks are designed to be used only with IQOS ILUMA devices that have SMARTCORE INDUCTION SYSTEMTM, which uses a metal heating element coated with stainless steel and placed inside a TEREA tobacco stick for heating of tobacco. TEREA tobacco sticks should be kept out of reach of children and pets at all times and should not be taken apart, as the metal heating element has sharp edges. Swallowed TEREA tobacco sticks can cause serious injury to internal organs due to the presence of this metal heating element. If TEREA tobacco sticks are swallowed, seek medical attention immediately. Always dispose of TEREA tobacco sticks immediately after use according to local waste disposal regulations.

Moreover, if you want to help us reduce waste, you can join our Take Back Program. It is a free service by which you can easily return your used tobacco sticks to us so we will have them recycled into something new. Discover more following this link.

How does IQOS ILUMA heat the tobacco? 

The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and TEREA completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

What do device vibrations mean? 

Holder vibrations are activated in the following situations:

  • At the start of heating (once you press the Holder Button to start) 
  • When the experience is nearly complete (30 seconds prior the end) 

What is a New ProtectPLUS™ System?

ProtectPLUS™ System hosts a number of technological improvements:
- robust outer shell improves shock resistance of the device
- new side door opening tested to guarantee reliable performance
- new technology provides longer battery life
- heating chamber of your Holder has been redesigned for improved reliability

IQOS

May 5, 2021

Do E-Cigarettes Contain Tobacco?

There are many smoking alternatives out there today available for adult smokers, and each have different features and functions. Some adult smokers may have the tendency to wrongly group all smoking alternatives under one category: “e-cigarettes”. However, did you know that e-cigarettes are actually only one type of smoking alternative, specifically referring to a type of smoke-free alternative that does not contain real tobacco? And did you also know that there are other types of smoking alternatives that exist beyond e-cigarettes, which contain real tobacco?

Let’s take a look at these different options. 

First things first. What are e-cigarettes?
Electronic cigarettes – also called e-cigarettes or vapes – are one type of alternative to smoking. The key thing to note about e-cigarettes is that they do not utilize real tobacco. Rather, they heat e-liquids (sometimes called vaping liquid), which evaporates, producing a vapor that is drawn from the device through a mouthpiece.

No combustion occurs when an adult user draws from an e-cigarette, as nothing actually burns. While there is vapor, there is no smoke. This is why e-cigarettes are sometimes referred to as a smoke-free alternative to cigarettes. In addition, the e-liquids utilized in e-cigarettes can come with or without nicotine, and generally come in various flavors, including tobacco flavor. So, while there may be e-liquids that produce a vapor that tastes like tobacco, e-cigarettes with real tobacco do not exist.

If e-cigarettes do not contain tobacco, what types of smoking alternatives do?
While you won’t be able to find “e-cigarette tobacco”, if you are an adult who would otherwise continue to smoke or use other nicotine products, there are smoke-free tobacco products that you can explore. In this case, heated tobacco may be what you are looking for.

Heated tobacco, or heat-not-burn, is a type of smoke-free technology. Heated tobacco devices utilize real tobacco that is specially processed and formed into sticks. The tobacco sticks are then inserted into the device, where the tobacco is heated to very specific, controlled temperatures. This controlled heating ensures that the real tobacco does not burn; however, since there is heating involved, tobacco flavors are released, while smoke and ash are eliminated from the tobacco experience.

IQOS is one example of a heat-not-burn device that utilizes real tobacco, formed into tobacco sticks called HEETS, developed to be used exclusively with IQOS technology. HEETS are made of real tobacco leaves which are specially prepared and compressed. They are also designed to last around 14 puffs, which is around the same amount of time as a cigarette. Moreover, the way IQOS heats the HEETS tobacco sticks are via a heating blade, which means the tobacco heats first (and not the paper wrapped around the tobacco stick), ensuring a consistent tobacco taste and experience. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally occurring in tobacco.

How do I choose between e-cigarettes and heated tobacco?
Once the main difference between e-cigarettes and heated tobacco is understood, it is a matter of personal preference for the adult smoker who is looking for a smoking alternative. E-cigarettes do not contain real tobacco, but rather, utilize an e-liquid which is vaporized, allowing the experience to be smoke and ash free.
On the other hand, heated tobacco products, like IQOS, utilize real tobacco sticks called HEETS, which provide real tobacco taste, just with the added benefits of a smoke-free alternative.

 

 

Compare all IQOS devices

 

 

IQOS

Apr 28, 2021

E-Cigarette Liquid vs HEETS Tobacco Sticks – IQOS Switzerland

E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit.
However, the way that e-cigarettes vs heated tobacco products deliver this distinction over cigarette smoking is quite different. E-cigarettes utilize a liquid, while heated tobacco utilizes tobacco sticks.

What are e-cigarette liquids?
To begin, e-cigarettes do not utilize real tobacco. Rather, they utilize e-cigarette liquid, sometimes also called e-cig liquid, e-liquid, or vaping liquid. E-liquid often comes in a variety of flavors, and may contain nicotine (some are nicotine-free).

What are HEETS Tobacco Sticks?
Unlike e-cigarettes, IQOS heated tobacco products do utilize real tobacco, processed and formed in specific ways to work seamlessly with their corresponding devices. HEETS are to be used with IQOS heated tobacco devices.
HEETS are made of real, processed tobacco leaf, and therefore, contain real tobacco flavor. They are specially designed to last around 14 puffs, which is around the same amount of time as a cigarette. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally present in tobacco.

What’s the difference between HEETS and e-liquids?
The main difference between HEETS tobacco sticks and e-liquids lies in the overall experience.
E-liquid is drawn from the tank of e-cigarettes and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, vapor can be drawn from the device through a mouthpiece. There is no smoke nor ash created, only the vapor. The adult user of the product is able to taste the specific flavor of the e-liquid that was inserted.

HEETS tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and heated to specific temperatures. With IQOS, HEETS are heated from the inside using a special heating blade. The heating temperature is controlled to reach 350 degrees C, which provides a high quality tobacco experience with no fire, no ash, and no smoke. Once again, only a vapor is created.
While both options have their differences, the most important thing that using HEETS or e-liquids have in common is this: they are both alternatives for adult smokers to continue smoking. If you are an adult smoker who would otherwise continue smoking or use other nicotine products, and you are looking for a smoke-free alternative that does not involve tobacco, e-cigarettes and e-liquids may be of interest to you. However, if you are looking for a smoke-free tobacco experience that has a similar ritual and taste profile of smoking, IQOS is a better choice than continue to smoke. Important information: IQOS is not risk-free.

 

 

Explore all our heets flavors