Feb 10, 2021

Why IQOS heated tobacco is becoming a popular alternative among adult smokers? | IQOS Switzerland

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming a popular smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 heated tobacco product* and thousands of adult smokers around the world convert to IQOS every day**.

Another reason to switch from smoking to IQOS is that besides using real tobacco, IQOS emits 95% less harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

What’s more, IQOS is less likely to bother people around you, as it produces no smoke. It also leaves less lingering smell than cigarettes on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.


How is heated tobacco different from other smoking alternatives?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes meant to adults who would otherwise continue to smoke or use other nicotine products, have alternatives available to them.

Our heat-not-burn device IQOS, popular among adult tobacco users, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.

Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and HEETS, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.


Why heated tobacco flavors are popular among IQOS adult users?

Made to be used with our heat-not-burn device IQOS, popular among adult tobacco users, HEETS offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can enjoy their tobacco experience moment.

HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol, such as HEETS Turquoise and new aromatic blends to suit every IQOS adult user’s taste palate. HEETS can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations such as HEETS Yellow, whereas a higher one stands for richer tastes such as HEETS Amber.

As we know that IQOS legal age users like to explore new taste sensations, we are constantly expanding our variety of HEETS.

Additionally, our Flavor Advisor, which was developed in collaboration with flavors specialists, can help IQOS adult users discover the HEETS flavor that best suits their taste. Available online, the Flavor Advisor is a quick and simple tool that helps IQOS adult users to identify two HEETS variants that may match the user’s taste profile best.



Explore our heets page